Compelling headlines and carefully constructed interviews lead to success with online video news consumption says Dan Colarusso, Global Head of Programming of Thomson Reuters, in this video interview.

The former metro editor of the New York Post, who had a video news stint at Bloomberg before coming to Reuters,  explains how interviews should be constructed to create compelling sound bytes and how provocative headlines are essential to get site viewers to hit the play button.

He is interviewed in this video by Adam Singolda, CEO of Tabloola, a video discovery and distribution company.  This video was originally published on Singolda’s guest post on