New York-based Outrigger Media has launched a sort of quality and influence meter which ranks the impact of a number of YouTube partner channels. The platform called OpenSlate has gone live.
Joining Outrigger is Paul Kontonis, most recently a Vice President,Group Director of Brand Content for The Third Act of Digitas. He has joined the company’s advisory team as Chief Media Evangelist.
The appointment follows the successful close of a Series A funding, led by Spring Mountain Capital, LP and is part of the company’s launch of OpenSlate, a marketplace of native digital video content.
“Paul has a powerful history of innovating and executing video content driven marketing,” said Mike Henry, Outrigger Media CEO and co-founder. “During his time at Digitas, Paul gained a comprehensive understanding of the needs of the video advertising marketplace and of both the buyers and producers of online video.”
“Barriers to produce and distribute online video programming have fallen yet there is significant friction in connecting great content with large brands and their media budgets,” said Kontonis. “In OpenSlate, we are scoring the value of content to marketers by producing unique metrics relating to engagement, consistency and influence. Our scores offer brands a unique way to discover and understand content in the context of their marketing goals while our marketplace makes that knowledge actionable.”
We spoke with Paul about the Outrigger solution ranking engine which he explains in this video.
Andy Plesser
