Outrigger Media Links Brands and Web Producers in New Marketplace

LAS VEGAS -- Online video advertising firm Outrigger Media is gearing up to launch its content marketplace OpenSlate Studios in March, said Mike Henry, CEO of Outrigger Media during an interview with Beet.TV at CES.

Currently in beta, OpenSlate Studios pairs content producers with brands using qualitative data on the audience makeup, consumer habits and social sharing, he explained. The platform is designed to connect independent producers as well as TV producers with relevant brands.

The New York-based company has 3000 producers using the platform.

We interviewed Henry at the reception for the International Academy of Web Television Awards at he Venetian.