The “pain point” of convincing brands to dedicate signficant budgets to to online video has dramatically shifted with proper tracking from Nielsen Fusion which makes the digital video buy more “TV-like” says Kelley Train, Group Digital Director of PHD Media in this interview with Beet.TV
Brands understand the value of GRP (gross rating point) in buying video: they “get it.”
Train was a panelist at the BRX Video Summit hosted by Brightroll this week in Manhattan.
Editor’s Note: Beet.TV was pleased to cover and produce a number of videos from the conference under an agreement with BRX. Please stay tuned for a number of videos to come from event. AP