Newspapers Becoming Video-Centric as Visitors Learn to Watch

By on 12/04/2011 11:39 AM @beet_tv

The New York Times and the Wall Street Journal are becoming increasingly video-centric as visitors become more familiar with watching clips  — and as editors provide compelling content, according to the top video editors at both publications.

In response to my question, "Why do visitors hit the play button?"  here are the reasons as explained by Ann Derry, Editorial Director for Video and Television for The New York Times, and Shawn Bender, Editorial Director for Video for the Wall Street Journal Online.

This video is an except from a Beet.TV Leadership Summit on video news discovery.  You can find the session here. The event was produced at the Manhattan studios of Livestream and sponsored by Taboola.

Huge Scoop for The New York Times with Sandusky Video

Yesterday, the Times had a huge video scoop with its exclusive interview with disgraced Penn State coach Jerry Sandusky. Today, the paper expands its sports video coverage with "Punched Out" – a two-part documentary about violence in hockey which accompanies a feature story.

In an e-mail statement to Beet.TV, the Times' Ann Derry writes:

"The Jerry Sandusky interview, and our "Punched Out" hockey series, which starts rolling out today, indicate how much video has become an integral part of the Times news report. In both cases, the sports desk understood how video interviews and story telling would enhance and complement the stories and worked closely with the video department to simultaneously report them for video and print/text."


Andy Plesser



Recent Videos
Cut The Fraud Bull From Ad Pricing: GroupM’s Gotlieb

If you want to price digital advertising appropriately, don’t just look at the rapidly-growing supply of inventory, look beneath the surface for what is really real. That’s according to veteran ad exec Irwin Gotlieb, the chairman of ad group GroupM. “Supply measured without taking in to ...

Context Still Matters For TV Ads: FreeWheel’s Rothwell

Does the coming age of one-to-one, super-personalized TV ads make the traditional process of buying ads against shows of a particular type dead in the water? Not at all, says FreeWheel agency and brand relations VP James Rothwell, whose company helps place video ads. “Context still matters,” ...

Data Will Set Context Free: SMG’s Scheppach

Advertisers are getting excited by the possibilities for super-targeted TV marketing promised by new ad tech platforms. In fact, to many, it looks like the days of traditional TV ads, which are bought against the context of demographic audience profiles, are numbered. But things are set for a correction, ...

How Simulmedia Tracks The ROI Of Linear TV: VP Storan

FORT LAUDERDALE — It may be old-fashioned linear TV, but that doesn’t mean you can’t bring internet-like next-gen ad measurement to the ‘ol box. That’s what Simulmedia, the ad technology vendor, is doing. Although the company focuses on helping clients find the best inventory ...

Two Steps To Scaling Addressable TV Heights: Invision’s Marshall

FORT LAUDERDALE — This year, the promise of “addressable TV”, allowing advertisers to target individual TV sets, became a reality. But it remains just a slither of a US TV industry that is worth circa $75 billion. “There’s two parts to scaleability with addressable:,” says ...

TV Ad Super-Targeting Is Ready To Scale: Eyeview CEO

FORT LAUDERDALE — Last year was been characterized by the industry wondering when TV platforms would open up to support addressable TV advertising. This year seems to have been characterized by actual roll-out. Next year could mean larger-scale adoption. “The concept of being able to target ...

The Three Prongs Of Adobe’s TVMM Platform

FORT LAUDERDALE — Adobe has announced its “TVMM”, or TV Media Management, platform. But what is it and what does it do? The new, Videology-connected software aims to help media owners better manage and monetize their ad inventory. Adobe’s Primetime group product manager Jonathan ...

Programmatic Is Not Addressable: DISH’s Gaynor

FORT LAUDERDALE — DISH recently began selling ads on specific set-top boxes programmatically – but that doesn’t mean programmatic ad trading and household addressability are the same thing. “To us, addressable and programmatic are two distinct words,” according to DISH media ...

TubeMogul Aims For Broader Data, Addressable TV: Rondon

FORT LAUDERDALE — In the last year, the company that began as a humble multi-platform video upload site launched tools for buying TV ads programmatically and across screens, plus inked a deal with satellite TV firm Dish. So what’s next? “Right now … we’re able to buy across ...

Brent Horowitz, Yahoo
Yahoo’s BrightRoll Roll-Up Unifies The Ad Interface: Horowitz

FORT LAUDERDALE — Take two bottles in to the shower? Now Yahoo has combined the platforms advertisers use to buy ads programmatically under just one. BrightRoll, the video ad tech company which Yahoo acquired 12 months ago, is now the name used to buy other kinds of ads, too. “The ...

Randy Cooke, SpotX
Advertisers Can Value Campaign Inventory: SpotX’s Cooke

FORT LAUDERDALE — So far this year, programmatic ad tech platform SpotX has nestled in to its new majority-owner RTL, been joined in a partnership with new stablemate Clypd and struck an audience advertising data partnership with TiVo Research. So how are things about to pan out? “(It) is going ...

Nielsen Girds for Total Audience Measurement in 2016

FORT LAUDERDALE — One of Nielsen’s biggest goals for 2016 will be to introduce its multiplatform measurement tool tracking “total content ratings” into the marketplace, says David Hohman, Nielsen’s agency solutions EVP in an interview with Beet.TV. These sorts of advances can enable ...