The Wall Street Journal has just published a poignant video of Walt Mossberg's private visit with Steve Jobs shortly after his liver transplant.
You can find the Journal's obit of Jobs here.
A great loss. Rest in peace.
Video: Walt Mossberg Reveals His Personal Visit with Steve Jobs
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Index Exchange’s Andrew Casale: Containerization Brings Buyside Decisions ‘Closer to the Sell Side’
PALM SPRINGS, CALIF. — Buy-side decisions are moving closer to publishers. The shift, enabled by the IAB’s artificial intelligence maintenance “containerization project,” brings greater focus to where ad impressions actually originate rather than sending requests to distant infrastructure and waiting for responses. “Historically, the sell side operated at great lengths to the buy side. We […]
Ubiquitous Video Expands High-Impact Ad Inventory: VideoElephant’s Brian Cullinane
LAS VEGAS – VideoElephant positions itself as a connective layer across the video ecosystem, linking media owners, publishers and advertisers through a vast content library and distribution network. Brian Cullinane, chief commercial officer of VideoElephant, said the company manages roughly 5 million short-form video assets, adding thousands more each day, alongside hundreds of thousands of […]
Contextual Targeting Is Turning CTV Into a Performance Channel: Wurl CEO Dave Bernath
Connected TV advertising is rapidly evolving from a branding medium into a measurable performance channel, driven by advances in contextual targeting, data normalization and artificial intelligence, according to Dave Bernath, chief executive of streaming data and ad-tech firm Wurl. Speaking with Beet.TV contributor David Kaplan, Bernath said advertisers are increasingly able to use the same […]
Instacart’s Ali Miller Targeting Retail Media ‘Fragmentation’ With Off-Platform Push
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Advanced Audience Planning Drives TV’s Next Phase: iSpot’s Dan Hickox
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Personalization Inside Physical Stores Underpins Retail Media Strategy: CVS’s Paul Lentz
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Gracenote’s Bill Michels: Scene-Level Targeting Only Works If You Can Do It At Scale
LAS VEGAS — Targeting ads to specific scenes within TV content sounds like the ultimate precision play. The challenge is that precision without scale doesn’t spend budgets, and most scene types don’t appear frequently enough to matter. “Someone’s in a shower scene, going to sell them soap. How many shower scenes are there? There’s not […]
Marketing Intelligence Adds Value to Growth Partnerships: Nielsen’s Peter Naylor
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Index Exchange’s James Wilhite: Gracenote Integration Promises CTV Proof-of-Purchase
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Dentsu X’s Maggie Summers: CTV Finally Hit Critical Mass for Performance Marketing
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Market Transparency, AI Reshape Ad Buying in Connected TV: Horizon Media’s Samantha Rose
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Why CTV Is Becoming the Backbone of Healthcare Marketing: The Trade Desk’s Baron Harper
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For In-Store Media, Relevance Is the New Scale
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Comcast’s Karen Babcock: AI Can Transform Ads From ‘Interruption’ to ‘Complement’ of Content
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