Culling information from millions of cable set-top boxes, Simulmedia aims to give broadcasters, cable operators and others the tools to effectively manage billions of dollars in television advertising inventory.
Earlier this month, the company raised a new investment round of $9 million.
Veteran digital media executive Dave Morgan is the founder and CEO of the New York-based start-up. We spoke with him recently at our studio.
Andy Plesser
Posted on 05/23/2011 at 1:43 PM by Andy Plesser
AOL is seeking to syndicate video content, not just across Web sites and portals — but into proprietary video players, the first of which is Brightcove. The alliance allows Brightcove customers, such as the Weather Company, to pull videos from hundreds of AOL publisher partners, into their ...
Posted on 05/23/2013 at 9:21 AM by Andy Plesser
Netflix, which dominates Internet traffic in the U.S. with as much as 30 percent of bandwidth at peak hours, is shifting from its distribution from content delivery networks (CDN’s) which stream from a central point, to a multitude of “cache” boxes which will be widely distributed to ...
Posted on 05/23/2013 at 7:22 AM by Andy Plesser
BOSTON – Sutter Health, a giant not-for-profit, Northern California-based network of doctors and hospitals, is using video to communicate with the members and prospects about a range of health related topics from coverage to medical care and wellness. With the Affordable Care Act becoming law ...
Posted on 05/22/2013 at 10:42 PM by Katy Charles
Ustream, the widely popular live Web streaming site, has been quietly moving into a full-services, video solution provider for small customers and big enterprises and media companies says David Gibbons, VP for Product Marketing, in this interview with Beet.TV Some customers for the Ustream video platform ...
Posted on 05/22/2013 at 10:37 PM by Andy Plesser
YuMe is gearing up to introduce an audience-targeting tool in the second half of the year to help brands reach specific segments of viewers across screens, says Ed Haslam, senior VP of marketing at online video technology platform YuMe, in an interview with Beet.TV. ”We will create segements, reveal ...
Posted on 05/22/2013 at 9:49 PM by Daisy Whitney
Launched in the first quarter of 2013, AudienceXpress, an automated sales platform for selling TV audience impressions, allows advertisers to focus on particular target audiences – but automates the process. We spoke with Walt Horstman, general manager of AudienceXpress, in our New York studio. Using the ...
Posted on 05/22/2013 at 6:12 PM by Katy Charles
MONACO - (Published 11.11.12) The animated GIF, those quirky, short moving images introduced way back in the day by CompuServe in 1987, are making a comeback, thanks in large part to the easy conversion from video to the GIF, format explains David Karp, founder and CEO of Tumblr, in this interview with ...
Posted on 05/21/2013 at 3:00 PM by Beet.TV
Careerbuilder.com uses video content as a tool to unite job seekers with hiring companies. Having recently begun offering video content on their mobile platform, the Chicago-based site has almost doubled their video views, says Patrick Moye, director of design, video and branding for Careerbuilder.com ...
Posted on 05/21/2013 at 2:56 PM by Katy Charles
BOSTON – With the launch of Brightcove Video Cloud Live, Chicago-based automotive classified site Cars.com is looking to bring live video feeds to the forefront of their site in the next year, says Eric Rossi, senior producer of multimedia for Cars.com. Currently, Cars.com produces around three to ...
Posted on 05/20/2013 at 9:47 PM by Katy Charles
BOSTON – Gaiam TV, an online video wellness producer , has is finding success using a paid subscription model. Subscribers are paying due to the variety of highly-produced, long-form content available, says Michal Lebowitsch, product manager at Gaiam TV. After a 10-day free trial, Lebowitsch ...
Posted on 05/20/2013 at 9:32 PM by Katy Charles
Tremor Video’s VideoHub unit has gotten industry certification from the Media Ratings Council (MRC) for its viewability measurement tool, which determines the placement of videos on Web pages, plus engagement and other metrics, the company announced today. We spoke with VideoHub general manager ...
Posted on 05/20/2013 at 9:51 AM by Andy Plesser
BOSTON – Effective video search has been limited, largely because search engines don’t index images. But things are changing with the implementation of Schema, a technology which allows video producers to “wrap” a transcript as an “object” into a video. The Schema initiative ...
Posted on 05/19/2013 at 9:42 PM by Andy Plesser
