Culling information from millions of cable set-top boxes, Simulmedia aims to give broadcasters, cable operators and others the tools to effectively manage billions of dollars in television advertising inventory.
Earlier this month, the company raised a new investment round of $9 million.
Veteran digital media executive Dave Morgan is the founder and CEO of the New York-based start-up. We spoke with him recently at our studio.
Posted on 05/23/2011 at 1:43 PM by Andy Plesser