Exclusive: Yahoo Delivering 1 Million Video Views for Washington Post’s “The Fast Fix” — Could Chris Cillizza Beat Rachel Maddow?

By on 01/30/2011 12:38 PM @beet_tv

WASHINGTON, DC — "The Fast Fix" a daily, 60-second daily video update on Beltway news featuring the Washington Post's Chris Cillizza has exceeded online viewership of 1 million on some days, a Yahoo! spokesperson tells Beet.TV.

The program is co-produced and co-branded by The Washington Post and Yahoo! It was launched in late September of 2010.  Cillizza is managing editor of PostPolitics.com.  He is author of the Post's insider blog The Fix.

At 1 million daily views, the non-partisan political show has reached an audience the size of of Rachel Maddow's cable show on MSNBC. 

Surely not a direct comparison, as the Maddow's show is an hour-long television show, but the success of The Fast Fix points to the opportunities for newspapers to team with big portals and destination sites  like Yahoo!

Yahoo! is the most popular online news site in the United States with 94 million unique visitors in December, according to comScore.

Earlier this week, in the Washington Post newsroom, we spoke with Steven King, head of video editorial at the paper.  He told us about the success of The Fast Fix and the expectation for further expansion of Post video beyond the pages of the paper through devices and partnerships.

The Fast Fix is produced by executive producer Erik Rydholm and managing producer Akira Hakuta.

King will be a panelist for Tuesday's Beet.TV Online Video Journalism Summit at the Washington Post as will be Anna Robertson, who heads original video for Yahoo!News.

Chris Cillizza will be our feature speaker.  I will kick off the event with a "fireside chat" with him at 9:00 a.m. ET.  Please find the program here on Beet.TV.

Andy Plesser

 

 

Recent Videos
image
Microsft Dashes To MPEG-DASH Support: Sodagar

LAS VEGAS — DASH by name, dash by nature? The draft international standard for MPEG-DASH, the video standard bringing higher-quality video and audio to digital media by using adaptive bitrate streaming, was first specced out in 2011. Now it is fast being adopted by big-name video server vendors. ...

image
Silverlight’s Chrome Exit Will Spur MPEG-DASH: Bitmovin’s Lederer

LAS VEGAS — Google’s recent decision to end Chrome browser support for Netscape Plugin Application Programming Interface and, with it, for Microsoft’s Silverlight video format, will spur adoption of fast-growing rival format MPEG-DASH, says one online video boss. “We will see a lot ...

image
Akamai Touts Its Video Player, Now Used by Fox News and the Weather Channel

LAS VEGAS – Widely known as a global content delivery network, Akamai has been evolve its media offering to include a video player which is being used by some of the biggest online video publishers including Fox News and the Weather Channel, explains Frank Paolino who heads the video player development ...

image
Yahoo Has Data from 1.5 Billion Mobile Users via Flurry Integration

Consumption of video is moving increasingly to mobile apps and Yahoo can provide brands with deep targeting data around 1.5  billion global users, now that the integration with mobile analytics firm Flurry is complete, says Andrew Snyder, VP of Video Sales at Yahoo, in this interview with Beet.TV Yahoo ...

image
Yahoo’s Big Data is Now “Lit Up” on Brightroll

LAS VEGAS –  Following its acquisition by Yahoo late last year, programmatic video adtech company Brightroll is now using data from Yahoo’s one billion global users, says Brent Horowitz, VP of Business Development at Brightroll, in this interview with Beet.TV. He says that the merger has also ...

image
Programmatic TV Yields More Targeted Ad Outcomes, AOL’s Ackerman

As programmatic buying starts to take root in TV, industry players are finding benefits both in efficiency in the buy as well as in the outcome, says Dan Ackerman, Senior VP of ONE by AOL, in an interview with Beet.TV about the future of TV advertising. “We are seeing the benefits for programmatic on ...

image
TV Ad Firm Sees Growth in Addressable Buying, Invision’s Marshall

Addressable delivery of ads is on the rise by early adopters in recent years, says Steve Marshall, CEO of multi-platform advertising sales software firm Invision, in an interview with Beet.TV. Many MVPDs are moving aggressively to sell their inventory on an addressable basis, he says. “We are focused ...

image
Marketers Want Better Cross-Screen Attribution, Havas’ Keller

One of the biggest goals for marketers today lies in achieving better attribution across screens, says Melissa Keller, EVP, Channel Investments at Havas Media, in an interview with Beet.TV about the future of TV advertising. “As a media agency, our goal is to guide them through the right media mix and ...

image
“TV Everywhere” is Key Weapon for Cable Nets vs. OTT Players

LAS VEGAS – Faced with an onslaught of successful offerings from the likes of Netflix, the cable network industry is pushing back by embracing “TV Everywhere,” explains Will Richmond, editor & publisher of VideoNuze in this interview with Beet.TV He paraphrases the on-stage comments by ...

image
Presidential Hopefuls Are Turning To Programmatic TV Ads: YuMe’s McLernon

If you think it is too soon for so-called “programmatic” advertising buying techniques to jump from the web to mainstream television, consider this – the future president of the United States may already be buying TV ads this way. That is according to video ad tech firm YuMe. Its ...

image
comScore to Release Cross-Screen Video Measurement – Linear TV Measurement Next

LAS VEGAS –  Earlier this year, comScore announced plans to measure video impact across desktop, mobile, tablet and OTT with a product called Video Metrix Multi-Platform.  It will soon be launched.  Next up will be a product to measure how linear television interacts with digital, says Joan ...

image
Intel’s “Thunderbolt” Powers Big Video Workflow Across Devices, Fast

LAS VEGAS – File transfer of large video files between various production and storage devices are moving at 20 GigaBits per second via Thunderbolt 2, a technology platform created by Intel. At the NAB show, Intel demonstrated the technology which it says is 20 times faster that FireWire.  First ...

loader