Ooyala, the Mountain View, California-based online video platform is expanding into Australia and hiring senior executives in the region, the company announced earlier this week.
For an update on these developments, we sat down with co-founder Bismarck Lepe.
More on the news is up on TechCrunch.
Andy Plesser
Posted on 09/04/2010 at 5:15 PM by Andy Plesser
Tremor Video’s VideoHub unit has gotten industry certification from the Media Ratings Council (MRC) for its viewability measurement tool, which determines the placement of videos on Web pages, plus engagement and other metrics, the company announced today. We spoke with VideoHub general manager ...
Posted on 05/20/2013 at 9:51 AM by Andy Plesser
BOSTON – Effective video search has been limited, largely because search engines don’t index images. But things are changing with the implementation of Schema, a technology which allows video producers to “wrap” a transcript as an “object” into a video. The Schema initiative ...
Posted on 05/19/2013 at 9:42 PM by Andy Plesser
BOSTON – mDialog, the Toront0-based video advertising technology company, has a new product to insert video advertising dynamically into live programming. The product, launched in collaboration with Brightcove, was announced last month at NAB. Last week at the Brightcove global customer event, we spoke ...
Posted on 05/19/2013 at 9:01 PM by Andy Plesser
LONDON – With the same publishing platform used by its staff and its network of 1,000 contributors, Forbes.com is increasing branded content in the form of articles published on brands’ microsites. The company is publishing about eight such articles a day and is expanding into branded video ...
Posted on 05/19/2013 at 3:25 PM by Andy Plesser
MONACO (originally published 11/20/2012) – Tumblr, which has been a non-commerical blog platform, has announced an agency program for brands who want to share their messages in the form of “storytelling,” explains founder and CEO David Karp in this interview with Beet.TV We interviewed him in ...
Posted on 05/19/2013 at 8:25 AM by Andy Plesser
LONDON – GroupM’s Mindshare already targets many conventional TV ads using online data – but the full internet delivery of TV advertising could unleash even greater targetability. Speaking at Beet.TV’s recent London Video Ad Strategy Summit, the group’s chief digital officer Norm ...
Posted on 05/17/2013 at 11:22 AM by Robert Andrews
BOSTON – Taboola, the video recommendation platform widely deployed on many publisher news sites, is now on mobile devices, on the apps of Time.com and several Hearst U.K. publications, says Adam Singolda, CEO, in this interview with Beet.TV We spoke with him about the growth of Taboola and the ...
Posted on 05/16/2013 at 3:20 PM by Andy Plesser
BOSTON – Joyus, the San Francisco-based video shopping site for women, which raised $11.5 million in a new venture round earlier this month from Time Warner and others, is finding extremely high conversion rates from video views to product sales, says co-founder Diana Williams in this interview with ...
Posted on 05/16/2013 at 12:05 PM by Andy Plesser
BOSTON – Launched on Roku in October, the Smithsonian Channel is ranked among the most popular apps, attracting 2 million video views a month, says Carlos Zambrano, senior producer at Smithsonian Networks, in this this interview with Beet.TV Also in this this interview, he talks about the channel’s ...
Posted on 05/16/2013 at 10:18 AM by Andy Plesser
BOSTON – While the Xbox grows as a pervasive digital video platform, the number of video apps is quite limited, controlled by Microsoft, but that will likely expand says Brightcove CEO David Mendels. He says that Brightcove is readying several implementations for the game console. We spoke with him ...
Posted on 05/16/2013 at 9:10 AM by Andy Plesser
BOSTON – Akamai has expanded its analytics offering to include new functionality to track the individual viewer experience and consumption history, explains Noreen Hafez, senior product marketing manager, in this interview with Beet.TV. We spoke with her at the Brightcove PLAY customer conference earlier ...
Posted on 05/16/2013 at 5:54 AM by Andy Plesser
Photobucket Stories, a new feature on the recently relaunched Photobucket site, gives users a “digital canvas” on which they tell stories via photos, videos and text. The photo storage and sharing site has also had a couple brands use Photobucket Stories successfully, says David Toner, VP of ...
Posted on 05/15/2013 at 4:52 PM by Katy Charles
