Analytics around online and mobile video is in the "prehistoric ages," with no single source to provide adequate information, says Alan Wurtzel who is President, Research & Media Development at NBC Universal.
He says that while online video has become as normal as a "toaster" for consumer to use, the huge gap in the business is measurement data.
Beet.TV sat down with him on Tuesday in Manhattan at the paidContent Mobile conference where he was a speaker.
In this wide-ranging interview, he speaks about mobile video consumption, the emergence of Apps and predictions on how the industry may evolve.
Posted on 07/23/2010 at 2:26 PM by Andy Plesser