Sunday, August 09, 2009

Consumers will Pay for "Indispensible" Online Content, TIME.com Managing Editor

While the monetization models for online news are emerging, there will an upside for  highly valued, niche content, says Josh Tyrangiel, Managing editor of TIME.com

Subscribers will pay for "indispensable" information, he says.

The paid model for news content is emerging on many front, notably in the U.K. with developments at the Financial Times and the News Corp papers.  Robert Andrews, a paidContent staffer in the U.K., explores this topic in a story published in Monday's Guardian newspaper.

Here is the take on subscription models for news from David Carr in Monday's New York Times.

This is the first part of three interviews with Josh, who is also Deputy Managing Editor of Time magazine.

Andy Plesser, Managing Editor

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Comments

While this article mostly deals with news content, it could also apply to online video content. Online viewership is up and people are more willing to pay subscription fees for their favorite shows…and especially niche videos, according to a study conducted earlier this year. For more, visit
http://endavomediablog.typepad.com/endavo_media_blog/2009/04/generate-addition-revenue-from-your-online-video-via-paid-subscriptions.html


 

People will pay for all kinds of content, we can't predict. What is needed is a tool that enables both sides to come to terms quickly and easily - and that offers lots of choices. See demo at http://www.PayCheckr.com

 

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