MTV Seeks Online Partners and Innovation in Lean Times

13-03-01-04-40.jpg
By on 03/22/2009 8:10 PM @beet_tv

AUSTIN — David Gale, Executive VP of MTV Networks, who heads up online operations, tells Beet.TV that even a giant media enterprise like MTV needs to seek partners to reach an audience which has become defuse in a maze of social networks.

Daisy Whitney, who conducted several interviews for Beet.TV at SXSW, caught up with David earlier. David told Whitney that during these lean times, innovation is essential. 

Here's Daisy's report on developments at MTV in her post on TV Week.

David was at the show to promote MTV's new "Five Dollar Cover" online and television series.

This is the last of Daisy's reporting from SXSW and we are grateful for her help and outstanding interviews, along with the outstanding shooting and production of Jeff Brooks. Much obliged.

Andy Plesser, Executive Producer

Tech Companies Should Buy Media Now

As the dance between big media and technology company continues, could it be that tech companies will acquire media companies, now at historical low values?  Erik Sherman at BNET thinks the time is right.

Recent Videos
image
What’s Next with Premiere Pro: Adobe’s Al Mooney Talks “Project Candy”

LAS VEGAS – At the NAB Show, Adobe announced a number of new enhancements along with future plans for its popular video editing program Premiere Pro. At the show, we spoke with Al Mooney who heads the video editing product team.  We spoke  about the evolution of the software from what was ...

image
Adobe Turns Sony’s Crackle In To A Rolling Channel: Balchandani

LAS VEGAS — Sony’s Crackle online video-on-demand service is adding rolling, back-to-back video playback for what it’s calling “Always On” consumption. In this video interview with Beet.TV, Adobe Primetime director Lalit Balchandani says Adobe Primetime will be used to power ...

image
Videoplaza’s Big Expansion via Telstra’s Ooyala, Tavakoli Explains

LAS VEGAS — Six months after it was acquired by Ooyala, video ad tech provider says it has been surprised to adjust to a very different future quicker than expected. Amongst the biggest changes – not just being acquired, but also being owned by a corporate, following Australian telco ...

image
Haivision Focuses On Video Management: Mason

LAS VEGAS — Video, video everywhere. Montreal-based Haivision started life a decade ago helping video owners encode their content; now it wants to help them organize the plethora of videos that have been digitized. “For the last 10 years, we’ve been focused on helping people distribute ...

image
Media Future Is Disruption And Data: GroupM’s Gotlieb

After two decades with the world’s largest ad media company by billings, the man they call “the king of advertising” is still hungry, still changing. Good job – advertising is about to change, a lot. “If someone were to watch me in any given day, I still read scripts from ...

image
Piksel Developing Delivery of Personalized Video via OTT, Apps

LAS VEGAS – Piksel, a company that manages OTT solutions for several of the world’s leading media brands, is in the early stages of a personalization engine to deliver relevant videos to individual consumers, explains Miles Weaver, Innovation Lead, in this interview with Beet.TV The new platform ...

image
Ooyala Embraces AdTech with Videoplaza Acquisition

LAS VEGAS – Now owned by Australia’s giant telco Telstra, with a “war chest” for acquisitions, video services company Ooyala has moved into the adtech sector with its acquisition of  Videoplaza last year, explains Andrew Spaulding, Director of Sales Engineering at Ooyala in this ...

518774400_1_648_367
Cisco Brings More Virtual Video To NAB: Yates

LAS VEGAS — This time last year, Cisco unveiled Videoscape Virtualized Video Processing (V2P), a set of technologies allowing video workers to process their material using virtual, or cloud, services. Now it says it has improved the offering, after feedback received from customers. Cisco service ...

image
Microsoft Unveils New Video Player, Encoding Solutions

LAS VEGAS — Microsoft has used the NAB Show to announce it is expanding its video services suite, including a new video player that speaks fluent HTML5 as well as other standards. Azure Media Services is getting a new video player and transcoding that will take place in the cloud. “(Azure ...

image
Brightcove Touts Integrated Video Ad Services with “Once”

LAS VEGAS – With the acquisition last year of video adtech company Unicorn, Brightcove, the Boston-based video services company, has made a strategic move into video ad monetization sector, explains Mike Green, VP for Marketing and Business Development, in this interview with Beet.TV The company ...

image
Better Video, Audio Coming To MPEG-DASH: Microsoft’s Sodagar

LAS VEGAS — The next-generation format for video compression has grown fast over the last couple of years, with adoption from names including Google’s YouTube, Microsoft’s Azure, Adobe Primetime and Akamai. Support for live ad insertion, digital rights management and the HEVC standard was added ...

image
Yahoo Expands Programmatic Video Ad Offering with Brightroll Integration, Andrew Snyder Explains

Yahoo’s acquisition late last year of programmatic video adtech company Brightroll means that the giant publisher will use data and analytics to target consumers with highly relevant video advertising, explains Yahoo’s Andrew Snyder, VP for Video Sales in this interview with Beet.TV The ...

loader