Live From 30 Rock: Tune into Beet.TV Tuesday at 9 a.m. EDT…..Look Who’s on Our List!

By on 10/27/2008 8:28 PM @beet_tv

(The conference ended at noon. Please see our more recent post about the conference to watch the on-demand videos.)

Industry leaders from Yahoo!, YouTube, MySpace, AOL, Microsoft, The Washington Post, Dow Jones, CNN, msnbc.com and several emerging new companies are gathering for the big online video summit tomorrow, 10/28, at the msnbc.com digital cafe at 30 Rock.  It’s going to a very informative show and I hope you will watch.  We will be streaming it right here on Beet.TV via our Mogulus channel. You will also find it on TechCrunch and CNET News.com.  It will be live from 9:00 a.m. – noon. Thanks to Dan See all the participants below.

Very cool that Dan Farber, editor-in-chief of CNET News.com and Erick Schonfeld will co-moderate the panel.  We will cover quite a number of categories about online video including the technology, monetization and how media companies are embracing video for news and entertainment.  Thanks to Charlie Tillinghast, president of msnbc.com for being out host.

Here is a line-up of our roundtable participants.

**Click hyperlinked names to watch interviews on Beet.TV**

Amir Ashkenazi, CEO
and Co-Founder, Adap.TV

Adam Berrey, Senior VP,
Brightcove

Victoria R.M. Brown,
CEO & Co-Founder, Big Think

Suranga Chandratillake,
CEO and Founder, Blinkx

Cristian Cussen, Director of Content and Marketing, MySpace TV

Dan Farber, Editor-in-Chief,
CNET News.com  Co-moderator

Mary Kathleen Flynn,
Senior Video Producer, The Deal

Rachel Gartley, Operations Director, MESA

Richard Glosser,
Executive Director, Emerging Media, CondeNet

Daniel Graf, CEO, Kyte

David Hallerman,
Senior Analyst, eMarketer

Max Haot, CEO and
Founder, Mogulus

Mike Hudack, CEO and
Co-Founder, Blip.tv

Andrew Heyward, Senior
Advisor, Marketspace LLC/Monitor Group; former President, CBS News

Peter Kocks,
President, Truveo

Almar Latour, Managing Editor, WSJ.com

Laura Lee, Strategic Partner Development Manager, YouTube

Jason Liebman,
Co-Founder, HowCast

Gina de Mendonca, Group Planning Director, Ogilvy

Fred McIntyre,
Senior VP, AOL Video

Jimmy Pitaro, VP Sports and Entertainment, Yahoo!

Shoba Purushothaman,
CEO, The NewsMarket

Chet Rhodes,
Assistant Managing Editor of News Video, Washington Post.com

Bud Rosenthal, CEO, TurnHere

Eric Schmidt, Director
of Media and Advertising Evangelism, Microsoft

Tim Shey, Co-Founder,
Next New Networks

Erick Schonfeld,
Co-Editor, TechCrunch  Co-moderator

Charlie Tillinghast,
President and Publisher, msnbc.com  Event host

Tune in tomorrow!

Andy Plesser, Executive Producer

Recent Videos
image
Media Agency of the Future is Based on Advisory Model, Interpublic CEO Michael Roth

Keep your head down, stay focused and be competitive. That’s the advice of media industry veteran Michael I Roth, Chairman and CEO of Interpublic in this interview on the changing nature of the advertising business. “Don’t worry about this job, or someone else’s. Keep your head down ...

image
Mobile Video Ads Going Prime-Time: Opera Mediaworks CEO

AUSTIN — The online advertising world is fast moving from the medium screen to the small one. As it does, it can nevertheless recapture some of the advertising benefits boasted by the TV before them, says a mobile ad tech boss. “Mobile is now the first screen,” Opera Mediaworks CEO Mahi ...

image
CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered...

AUSTIN — Earlier in March, The Guardian announced it was leading a coalition including CNN International, the Economist the Financial Times and Reuters to pool their ad inventory for programmatic international sale. The exec whose company powers the so-called Pangea Alliance says such comings ...

image
Online Video Exploding Globally and Starcom’s Amanda Richman Explains Why

AUSTIN – Online video is showing dramatic growth.  It is by far the fastest growing ad medium. In a closely watched quarterly report titled  Advertising Expenditure Forecasts, the big media agency ZenithOptimedia has just reported that online video grew last year at a blistering rate of 34% to ...

image
AOL CEO Armstrong Looks Ahead to a Consumer-Centric Economy

If you heard the economy was about to go in to “reverse”, you would probably be pretty worried. But consumers should actually welcome the coming era with open arms, according to AOL CEO Tim Armstrong – for, what he dubs “the reverse economy” will leave them richer. ...

image
Branded Content Key Focus of Digital Media, BoA Says

AUSTIN — Advertising has moved well beyond the thirteen-week cycles of the past and into branded content as the focus for the future, says Anne Finucane, Global Chief Strategy and Marketing Officer at Bank of America, in this interview with Beet.TV. “What’s here to stay is being able to ...

image
Ogilvy’s Shelly Lazarus on Long-Term Career Success

When advertising veteran Shelly Lazarus began her career more then 40 years ago, marketers dreamed then about truly being able to communicate one to one with customers. Now, that’s a reality and presents an enormous opportunity for the industry and those leading the digital charge. “When I was ...

image
Horizon CEO Koenigsberg on the Transformation of the Media Agency

AUSTIN — The new media agency of the future needs a “white canvas mindset” says Bill Koenigsberg, President and CEO of Horizon Media, in this interview with Beet.TV. “With the way the world is changing so fast, each day you need to come in and paint a new picture. You have to keep ...

image
Starcom’s CEO Donohue & “New Establishment” Brand Airbnb

AUSTIN — One of the benefits of working with “new establishment brands” is they come to media planning without any baggage attached to them that iconic marketers often have to deal with, says Lisa Donohue, CEO at Starcom USA, in this interview with Beet.TV. As an example, she points to ...

image
Can The HuffPost Show Fill Colbert’s Gap, All The Way To Cable?

AUSTIN — With two of broadcast TV’s satirical news-meisters heading to pastures new this year, is online video yet in a position to move in and occupy the space? We may find out on April 3. That’s when Huffington Post launches The HuffPost Show – but, in time, the online media ...

image
Viewable Ads Are Up By 30%: GroupM’s Montgomery

AUSTIN — If you believe some of the shocking stats over the last 18 months, close to half of online ads sold may not even technically be able to be viewed by human users. Since then, industry bodies have taken great strides to iron out the problem, whilst ad tech vendors are selling ad buyers on ...

image
FreeWheel Plugs In Videology Ahead Of Upfronts: Rothwell

AUSTIN — Comcast-owned ad tech platform FreeWheel is plugging video ad tech peer Videology in to its platform, to help advertisers buy programmatically through its FourFronts program, an extension of its private marketplace. FourFronts enables marketers and agencies to reserve video inventory with ...

loader