The world of online video syndication between major content creators and portals has shifted into high gear over the past two days.
Yesterday, Yahoo! Finance announced that it would host hundreds of CNBC clips. Today, MTV Networks announced that it is syndicating a substantial amount of videos onto AOL Video. Shows from MTV, Comedy Central, Nickelodeon and others are included.
Seems like a good business proposition: Content producers need an audience and big portals need quality content. (Update 12/13 InternetNews.com has some additional information on how advertising works in this venture.)
Fred McIntyre is VP of Video at AOL. Fred has been making some big moves lately in lining up strategic partners to distribute downloadable videos with Amazon and big syndication deals like the one announced today.
Fred & Me
Fred has been on Beet.TV a couple of times. I am proud to call him a fan. Recently I saw him at the NewTeeVee confab in San Francisco. I asked to interview him. Fred said nope, but he would interview me! I shared some thoughts about Beet.TV and spoke about our new video blog about women’s health, a brand extension of sorts. It will be called Beet.TV, The Root of Medicine — it will launch in January. The embed code for this video can be found here.
– Andy Plesser