BitTorrent & Comcast are Working on Technology to “Speed the delivery of video in the years to come”…..and P2P is Green!

By on 04/26/2008 5:29 PM @beet_tv

Half of Internet traffic is carried on peer-to-peer networks.  For Internet Service Providers handling this traffic, new network management technologies are being explored and implemented.

After the highly publicized "throttling" of P2P traffic by Comcast and a subsequent FCC inquiry and Congressional uproar, Comcast and BitTorrent have entered into a pact to to develop technology to properly manage P2P traffic.  Comcast announced a separate initiative with P2P platform Pando.

Bittorentlogo
Earlier this week in Manhattan at the Contentinople conference, I interviewed Eric Klinker, CTO of San Francisco-based BitTorrent.  He explained that his company is working closely with Comcast and other ISP’s in solving network traffic issues. 

The work is also future leaning.  In this interview, he says BitTorrent is working with ISP’s on a "new generation" technology which will "significantly speed the delivery of video in the years to come."  We didn’t get details, but this will be something to follow.

P2P is Green!

Since I interviewed Eric on April 22, Earth Day, I asked about the environmental value of P2P technology.  He explained that P2P can deliver and scale the video needs of the Net without the addition of a single energy-hogging server farm.

Update: For an in depth look at the use of file sharing programs around the globe, check out this new report by TorrentFreak.

Update 5/1:  Steve Lohr at the New York Times has a post about the pollution coming from data centers. 

– Andy Plesser

Recent Videos
image
Vice Sees Huge Upside for News Operation, Brian Dietz Tells Beet.TV

In just the past six month, Vice has become “one of the biggest newscasts in the country and possibly the world,” says Vice SVP for sales Brian Dietz in this segment on Beet.TV.  Dietz tells our Ashley Swartz that Vice news has some 650K subscribers on YouTube and has had 70 million videos ...

Ashley Swartz, Furious Minds 2
VOD Could Shepherd More Programmatic Buying in TV, Ashley Swartz

Video-on-demand inventory is the next logical entry point for programmatic style advertising into linear TV, says Ashley J. Swartz, CEO and Founder of Furious Minds, in an interview with Beet.TV. “VOD is the first inventory that will come online for dynamic ad insertion,” she says. “The ...

image
Razorfish Media Chief Kathuria on Scale, TV Dollars, and Big Data

Moving TV dollars to online remains a challenge says Vik Kathuria, Global Chief Media Officer at Razorfish in an interview with Beet.TV. “It’s very hard to find an apples to apples comparison in terms of TV money and where to move it. If you are a TV buyer, you want to scale. To effectively move ...

Steve Parker, SMG UK
Programmatic Poised to Impact TV Buying, SMG’s Steve Parker says

LONDON — Programmatic advertising not only has the potential to influence digital advertising, but also TV, says Steve Parker, co-CEO of Starcom MediaVest Group in London, in an interview with Beet.TV. “What we’re learning around programmatic video allows us to transform our relationship ...

image
More Agencies to Launch Private Exchanges, Zenith’s Zilberbrand

As programmatic buying expands, look for agencies to build more private marketplaces in the next 12 to 18 months, says Julian Zilberbrand, EVP Activation Standards, Insights, & Technology at ZenithOptimedia Group in an interview with Beet.TV. That’s because private exchanges provide an ecosystem ...

image
Programmatic TV Buying on the Horizon

Programmatic advertising has flourished digitally, but in time it will spread further to TV, says Brendan Condon, CEO of Media Property Holdings, which operates like an ad network but for TV buying by aggregating TV spend across multichannel video providers, syndicators and local broadcasters. But there are ...

image
Ad Tech Lets Advertisers Run Their Own Show: MediaMath’s Cox

Larger advertisers are beginning to realize that, with a range of new online technology, they can disintermediate their agencies to take more control of their own campaign spending, says an ad tech exec. “We’re seeing an increase in operators wanting to run their own marketing programs directly using ...

image
2014 Is ‘The Year Of Private Marketplaces’: BrightRoll’s Avila

The next stage in the adoption of  automated ad-trading tools, private marketplaces are helping so-called “programmatic” practices flourish, says an exec in the space. “If 2013 was the year of real-time bidding and programmatic coming in to reality, 2014 is the year of private ...

Stefan Maris, Civolution
Publishers May Soon Sell TV-Synced Ads: Civolution’s Maris

Nowadays, advertisers are starting to buy ads in social media streams that are synchronized with TV ads. Soon, they may also get to buy display ads on premium publisher sites in the same way. “2014 was all about getting the pipes in place,” says Stefan Maris, global product manager of Civolution, ...

image
“Utopia” Of Programmatic TV is Getting Closer: TubeMogul’s Eadie

The holy grail of mass-market TV through which advertisers can target individual viewers is coming nearer as better and better ad tech improves prospects, says one company playing in this emerging area. “We obviously don’t have that utopic state in linear TV right now,” says TubeMogul CMO Keith ...

image
Key Focus for Programmatic Should Be Business Outcomes, Razorfish’s Kathuria

The key focus of programmatic buying should be on delivering business outcomes for a marketer, says Vik Kathuria, Global Chief Media Officer at Razorfish in an interview with Beet.TV. If an agency can do that, then it makes sense to keep programmatic buying in house, he says. In the coming year, he predicts ...

image
Amazon to Buy Live Video Portal Twitch for $1Billion, report

Twitch, the live video platform that allows gamers to interact over  the Internet, will be acquired by Amazon for over $1 billion, the Wall Street Journal reports.   the site was formerly known as Justin.tv, a pioneering platform for personal live streaming. Last year, we spoke with chief revenue officer ...

loader