Dow Jones as Financial Video News Channel is the Promise of Murdoch’s Acquisition and Greenspan’s Hopes, Says former Dow Jones Columnist Bambi Francisco

By on 07/02/2007 8:27 AM @beet_tv

02greenspan_190_1 Whether or not MySpace founder Brad Greenspan (left) is successful in acquiring a minority interest in Dow Jones, his idea to create a global Internet video news channel is on target as the news media evolves, Bambi Francisco, former Dow Jones/MarketWatch columnist and TV personality, told me.

And, she thinks that Dow Jones employees should be more open minded about the Murdoch bid and the prospects for a video channel she started to build while at MarketWatch.  Here’s what Bambi, who is founder of Vator.TV tells Beet.TV:

…  I think DJ’s employees who are against this merger are being shortsighted. News Corp will take the paper and the journalists to a new level that includes video integrated with text on a 24-hour Internet news channel that can also be watched on TV/cable. That’s where the news world is heading. News Corp can help DJ expand its desire to create that Internet channel. DJ is already trying as I’ve been one of the journalists trying to build that budding channel.*

Surely there is a growing demand for online video news about business — and the editorial resources of hundreds of  Dow Jones journalists in bureaus around the globe to make this happen are formidable.  But, I think that there is going to be a big challenges in culture and legacy for traditional media like Dow Jones, Forbes and Reuters to transform, to create a scalable and engaging video property beyond a compliment to their text offerings.  We shall see.

*Clarification: Bambi helped Dow Jones with its video operations while she was an employee.  She is no longer associated with the company.

— Andy Plesser

Recent Videos
How Addressability Will Change TV Ads: 4C’s Neuhauser

So-called “addressable TV’, the ability to deliver personalized TV ads to individual households, is set to revolutionize the business – if only it can get off the ground in earnest. “There’s a lot of talk about addressable TV. The market is trying to look for what is real,” ...

Ad Tech Has Made Life Harder And More Expensive: Furious’ Swartz

COLOGNE — The sea of advertising technology platforms in which the industry is which the industry is currently swimming is threatening to overwhelm. Whilst each platform promises to make life better and easier, the reality may be the opposite. “There is a proliferation of ad technology – ...

Video Is An Antidote To Mobile Ad Blocking: Mediaocean CEO

Advertisers these days seem worried about a litany of technologies with which bad industry actors and consumers alike can bypass advertising. The latest is ad blocking, which Apple’s iOS 9 now supports on mobile web. But that threat to mobile could benefit another media, one ad tech exec reckons. ...

Clients Want Mix Of Programmatic Tools: Tremor’s Bill Day

Programmatic advertising is booming, as more ad buyers and sellers switch on to technology that automates, targets and better controls the trading of online inventory. So far, the tech has revolutionized web ads, next up is video. “Programmatic has been huge in display, programmatic is a bit different ...

Programmatic Is Changing The Media Landscape: TubeMogul’s Reid

COLOGNE — So-called “programmatic” technologies for automating, planning, targeting and executing online advertising buys have revolutionised the online display ad sector – now they are making in-roads in to video. “Programmatic is changing the media landscape,” according ...

Customer Experience Comes Before Ad Monetization For Belgium’s Proximus

COLOGNE — Many operators out there are busy launching initiatives to super-target digital TV viewers. But, when you’re a telco with paying subscribers, you’d better be sure you don’t do anything that annoys your paying customers, says a Belgian quad-play provider. “As a telco, ...

Belgium’s Medialaan Gears Up For Dynamic Ad Insertion

COLOGNE — Medialaan, the commercial media operator serving the Flemish-speaking Flanders region of Belgium, began making full shows available online last year. Now it is gearing up to better-monetize its full-show assets with online advertising. “It’s been better than we expected,” ...

Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg

COLOGNE — As an acronym, it doesn’t seem to make any sense. But “IVT” (that’s “invalid traffic”) is now the new industry jargon for what had been called “non-human traffic”, the scourge of online ads being triggered to defraud advertisers using fake ...

Sky Aims To Capitalize On German Online Soccer Demand: Meininger

COLOGNE — Soccer is big in Germany – and that means soccer is watched a lot, not just on traditional TV but also on new online TV services. That’s what the satellite and telco operator Sky Deutschland is discovering in its multi-platform online viewing service brand, Sky Go. “If you ...

Gabe Greenberg, GABBCON
Greenberg’s GABBCON Aims To Demystify Programmatic TV

COLOGNE — This summer, Gabe Greenberg left his post as general manager of advanced and programmatic television at The Trade Desk to launch a conference about programmatic TV advertising. Dubbed GABBCON (the Global Audience Based Buying Conference), the new LA-based enterprise is more than an ...

Bill Wise, Mediaocean 1
comScore + Retrak Merger “Nice,” But Won’t Replace Nielsen, Mediaocean’s Bill...

The news last week about the acquisition of Rentrak by comScore has been hailed by some as the emergence of a new competitor to Nielsen in the TV ratings space.  For Bill Wise, CEO of  TV media buying platform Mediacean, competition is a good thing, and while the newly combined forces will keep Nielsen ...

Virool is Using Facial Recognition for Ad Targeting

Virool, the video adtech platform that provides publishers with a means to monetize video advertising outside of the traditional video player and into the content stream, is analyzing the facial expressions of consumers to measure reactions to specific video ads, explains CEO Alex Debelov, in this ...