Dow Jones as Financial Video News Channel is the Promise of Murdoch’s Acquisition and Greenspan’s Hopes, Says former Dow Jones Columnist Bambi Francisco

By on 07/02/2007 8:27 AM @beet_tv

02greenspan_190_1 Whether or not MySpace founder Brad Greenspan (left) is successful in acquiring a minority interest in Dow Jones, his idea to create a global Internet video news channel is on target as the news media evolves, Bambi Francisco, former Dow Jones/MarketWatch columnist and TV personality, told me.

And, she thinks that Dow Jones employees should be more open minded about the Murdoch bid and the prospects for a video channel she started to build while at MarketWatch.  Here’s what Bambi, who is founder of Vator.TV tells Beet.TV:

…  I think DJ’s employees who are against this merger are being shortsighted. News Corp will take the paper and the journalists to a new level that includes video integrated with text on a 24-hour Internet news channel that can also be watched on TV/cable. That’s where the news world is heading. News Corp can help DJ expand its desire to create that Internet channel. DJ is already trying as I’ve been one of the journalists trying to build that budding channel.*

Surely there is a growing demand for online video news about business — and the editorial resources of hundreds of  Dow Jones journalists in bureaus around the globe to make this happen are formidable.  But, I think that there is going to be a big challenges in culture and legacy for traditional media like Dow Jones, Forbes and Reuters to transform, to create a scalable and engaging video property beyond a compliment to their text offerings.  We shall see.

*Clarification: Bambi helped Dow Jones with its video operations while she was an employee.  She is no longer associated with the company.

– Andy Plesser

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