Washington Post Set to Grow Online Business with “Hyperlocal” Publishing, Community Generated Content and through Acquisitions — 21 State Attorneys General Foaming over Over Bud.TV, Ad Age Reports

By on 02/18/2007 10:22 PM @beet_tv

View a transcript of this interview

Here is the second part of our interview with award-winning magazine editor Mark Whitaker.  He had been editor in chief of Newsweek for eight years before recently being named to an executive position at the Washington Newsweek Interactive division, the unit that runs online operations for The Post, Newsweek and Slate.  His new job involves growing the company’s online assets internally and building through acquisitions.

Interviewing Mark is our very special "guest" correspondent Jeff Jarvis, author of the influential media blog Buzzmachine

Mark sees opportunities for the Post and other big publishers who need to embrace new business models.  He sees opportunities in niche/special interest publishing and highly localized or "hyperlocal" publishing.  He says that consumer generated content will become increasingly important.

Mainstream media has to innovate — and several of the big players are.  Last week, Beet.TV visited The Wall Street Journal newsroom and will visit The New York Times in a few days.  There is great deal of innovation to report. So, please check back with us as we explore this evolving story.  And, your comments are always welcome.

This Bud.TV is Not For Us, 21 States Declare

AdvertisingAge has a big scoop about the actions of 21 state attorneys general who have complained to Anheuser Busch that restrictions to block under 21 year olds from watching Bud.TV is inadequate. 

Budtv021907 It’s ironic that the registration process has been widely criticized by many in the media who consider the registration process too arduous.  It will be interesting to see how this $40 million marketing undertaking unfolds.  Doesn’t look too promising.

Andy Plesser

, ,

 

Recent Videos
image
Partnership Is Fuel For Creativity: MediaLink’s Kassan

Call it alchemy, call it a meeting of minds, but marrying up seemingly-disparate disciplines it the key to unlocking business growth. So says one of the leaders of cross-disciplinary media consultancy MediaLink. “Partnership is what makes this world go around,” according to CEO Michael ...

image
Advertisers Can Have Their Cake And Eat It: Simulmedia’s Morgan

Brand TV advertising these days is something of a scattergun approach – you pay to reach large audiences, but you can’t guarantee the distribution will really achieve the desired result. Increasingly emboldened by the guarantees that are offered by online advertising, some TV ad buyers are ...

image
SpotXchange Offers Publishers VideoElephant’s Video Content

Many advertisers don’t believe there is sufficient high-quality video content out there on which to advertise. So SpotXchange, an ad tech platform serving video advertisers, is offering to help publishers increase their video output, without having to produce video of their own. The company is ...

image
Akamai’s CEO Leighton: Demand for Bandwidth Will Grow but Pricing will Moderate

LAS VEGAS —  For Akamai, the global  content delivery network, demand for bandwidth has grown by 60 percent annually and will continue to accelerate with the delivery of  high quality files delivered across screens.   While demand is rising, Akamai is seeking to level costs for media owners, ...

image
Cox’s Videa Unit in TV Ad Automation Pact with Videology

LAS VEGAS, Videa, a Cox-owned supply-side platform bringing automation and data-driven decision-making to broadcast television, has entered into a multi-year partnership agreement with Videology, a leading software provider for converged TV and video advertising, to enable media buyers to programmatically ...

image
Web Video Innovator Freddy Wong Launches Online Film School, New Shows on Hulu & More

LAS VEGAS – in this interview with Beet.TV,  Web video star/director Freddy Wong speaks about his new shows on Hulu, his work with Lion’s Gate, his soon to be live online video school and managing production flow.   We caught up with him during NAB at an Adobe Creative Cloud party. Wong’s ...

image
Dispatch from NAB: Move Over 4K, Ultra High Def (UFD) Will Be The Future of TV

LAS VEGAS – While much has been marketed  around 4K, the much touted format has its limitations, and it is Ultra High Definition (UHD) which will more widely be utilized by the consumers, albeit not for a couple of years, explains Will Law, Chief Media Architect for Akamai, in this interview with ...

image
WPP Acquires Mobile Ad Firm Medialets

WPP has acquired mobile ad measurement firm Medialets.   Here is the report in today’s Wall Street Journal.  Last year at Cannes Lions, we interviewed Medialets COO Richy Glassberg for an overview on the company and sector.   We have republished that interview today.

image
comScore’s Fulgoni Relishes Neverending Search For The Solution

We hear a lot about data science in advertising nowadays. But Gian Fulgoni may have been the trade’s original “Maths Man”. At university, he studied for a physics degree first and a masters in marketing second. That fusion eventually saw Fulgoni lead IRI, the first major supplier of ...

Troy Snyder, Akamai
Akamai’s Expands Network Delivery with Octoshape Acquisition

LAS VEGAS – With its acquisition of Denmark’s Octoshape, Akamai, the global content delivery network, will meet fast-growing bandwidth demands with client side solutions which will compliment its global computer network, explains Akamai’s Troy Snyder, VP for Business Development, in this ...

Jeremy Helfand, Adobe 1
Adobe Joins Akamai with Ad Server Integration, announces Turner Broadcasting as Customer

LAS VEGAS –  Adobe Primetime and Akamai have announced the integration of Adobe’s ad insertion technology into Akamai’s media offering.   The companies said that Turner Broadcasting and Red Bull Media House would be the first customers to use the integrated offering. For an overview on ...

image
Too Much Money Fueling Ad-Tech Chaos: IAB’s Rothenberg

Sometimes, it takes a former reporter to tell you straight. Even if you don’t like the sound of what Randall Rothenberg has to say, the Interactive Advertising Bureau (IAB) president and CEO has a sharp and timely view from his vantage point at the top of the online ad industry. That view – you ...

loader