Washington Post Set to Grow Online Business with “Hyperlocal” Publishing, Community Generated Content and through Acquisitions — 21 State Attorneys General Foaming over Over Bud.TV, Ad Age Reports

By on 02/18/2007 10:22 PM @beet_tv

View a transcript of this interview

Here is the second part of our interview with award-winning magazine editor Mark Whitaker.  He had been editor in chief of Newsweek for eight years before recently being named to an executive position at the Washington Newsweek Interactive division, the unit that runs online operations for The Post, Newsweek and Slate.  His new job involves growing the company’s online assets internally and building through acquisitions.

Interviewing Mark is our very special "guest" correspondent Jeff Jarvis, author of the influential media blog Buzzmachine

Mark sees opportunities for the Post and other big publishers who need to embrace new business models.  He sees opportunities in niche/special interest publishing and highly localized or "hyperlocal" publishing.  He says that consumer generated content will become increasingly important.

Mainstream media has to innovate — and several of the big players are.  Last week, Beet.TV visited The Wall Street Journal newsroom and will visit The New York Times in a few days.  There is great deal of innovation to report. So, please check back with us as we explore this evolving story.  And, your comments are always welcome.

This Bud.TV is Not For Us, 21 States Declare

AdvertisingAge has a big scoop about the actions of 21 state attorneys general who have complained to Anheuser Busch that restrictions to block under 21 year olds from watching Bud.TV is inadequate. 

Budtv021907 It’s ironic that the registration process has been widely criticized by many in the media who consider the registration process too arduous.  It will be interesting to see how this $40 million marketing undertaking unfolds.  Doesn’t look too promising.

Andy Plesser

, ,

 

Recent Videos
image
AOL Sees Growth in Programmatic TV with 58 Ad Campaigns Up

While programmatic TV buying operates in a just a small slice of the overall TV ad market, it is growing and advertisers are allocating budget.  AOL has some 58 advertising campaigns running in test mode, on its platform, says Bob Lord, Global CEO of AOL Platforms in this interview with Beet.TV We sat down ...

image
Out-Stream Gives Slate 10x Video Ad Boost

CHICAGO — Webzine Slate may be producing some video of its own nowadays but, as a text specialist, the outlet may never make enough to satisfy booming advertiser demand for video ad inventory. That’s why the publisher is using InRead, an ad format from vendor Teads which allows sites to inject ...

image
Cars.com’s Kraut Sees Ad Value In Data After Gannett Sale

CHICAGO — A couple of months after US news publisher Gannett finalized its purchase of the remainder of Cars.com, the autos classified site is revving up to combine data points and its new owner’s heft to sell ads. “There’s a lot of data … our advertisers would love to have the ability ...

image
AdTech Banker Kawaja: Video Ad Platforms Need To Differentiate

If you are tired of trying to distinguish one “end-to-end, full-service video targeting and decisioning” vendor from another, imagine how people from outside the digital video industry must feel. LUMA partners CEO Terence Kawaja says 2015 will see ongoing video tech momentum after the ...

image
Nielsen-Adobe Deal on Track for 2015 Digital Ratings

As consumer interest in watching authenticated TV rises, the ad business will look for better ways to measure video across screens, says Jeremy Helfand, VP Adobe Primetime at Adobe, in this interview with Beet.TV. About 10% of all authenticated TV content is viewed through an OTT device, underscoring the ...

image
WPP’s Modi to Deliver “Addressable” TV Ads Programmatically with Videology

Modi, the recently launched advanced TV unit of WPP’s GroupM, is working with video adtech company Videology to deliver television advertising to specific cable and satellite users in real-time, using programmatic ad decisioning technology, explains Jamie Power, Senior Partner at Modi, in this ...

image
Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book

CHICAGO — DigitasLbi’s “Perceptions Of Care” video campaign for Whirlpool has won rave reviews from ad watchers, after the agency worked with popular web publisher Upworthy to craft the campaign as a pair of videos. The campaign has generated some hefty social media views. So what was ...

image
More Data Needed For Personalized Ads: SMG’s Lichtenberg

CHICAGO — Digital ads can begin to reach individual consumers with specific messages based on unique characteristics – but only if computers know enough to target them, says one ad agency exec. “When I think about the future of video, I think about more personalized experiences,” SMG ...

image
The Problem With Video Pre-Rolls: Teads’ Jim Daily

CHICAGO — It’s only natural that online video advertising takes after television advertising – after all, both media are about moving pictures. But, whilst the forms may be similar, advertiser results can vary across each, according to a tech exec. “It’s a similar experience to what ...

image
Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress

The sale of TV advertising is about to go a lot more “programmatic” early in 2015, when advertisers via Magna Global start buying slots in Cox Media programming via a new platform. Powered by planning, buying and reporting optimization platform AudienceXpess, the new system will help Magna Global ...

image
Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan

So far in the history of advertising, marketers have had to satisfy themselves with measuring the effectiveness of their spending against relatively soft outcome metrics, like clicks, views or consumers’ propensity to buy. But now some marketers are beginning to demand publishers and networks charge ...

image
Mondelēz’s Bough Aims To Be A Data Player

One of the industry’s celebrated digital marketing chiefs says using his company’s own data about consumer behavior will become key to future campaign management. “Data will become more and more important to every single piece of media that we buy,” Mondelēz International global ...

loader