Uber Advertising Embraces First-Party Data, Diverse App Portfolio

LAS VEGAS — As 2024 shapes up to be the year Google finally began switching off cookies, some companies are growing their advertising, instead, by leveraging their own user data. In this video interview with Beet.TV, Mark Grether, VP, General Manager, Uber Advertising, says his company allows advertisers to harness user data from Uber’s range […]


From Back Seat To Plate: Uber Advertising’s Khan On New Ad Formats

SANTA MONICA, CA — It is the ride-hailing, food-ordering multi-app. Now it is threading those elements together into an ad experience. In August 2023, Uber announced it hit a $650 million run-rate from Uber Advertising for Q2 2023, with more than 400,000 active advertising merchants. In this video interview with Beet.TV, Ashan Khan, Head of […]


Incrementality Drives Uber’s Advertising Journey

SAN JUAN, PR — Uber is known for getting you from A to B, and for bringing you a KFC – but now it could also deliver ROI. The company’s riding app offers ad inventory, its cars have started to include ad-supported touchscreens and its food app now includes ad spots allied to purchase data. […]


Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée

SAN JUAN, PR — To many, it is the app you use to book a cab or a meal. To Mark Grether, it is a gigantic new advertising opportunity. Uber claims 131 million people use its apps each month, and its Uber Advertising division is working to turn many of those screens into ad inventory. The […]