Uber Advertising

The captive audience has long been the holy grail of advertising. But what about the audience that is literally captive, buckled into the backseat of a car with an average of 20 minutes to spare? Uber Advertising recently surpassed a $1.5 billion annual run rate and is growing at a rapid clip. The goal is […]

CANNES – While the industry has obsessed over online retail media for the past five years, T-Mobile has been quietly building what may be the most measurable in-store advertising network in America. “Everybody’s been focusing on online retail media where our transactions and most transactions are happening in the store,” Cherian Thomas, head of DOOH […]

CANNES – In retail media, like many trends in advertising, all roads right now are leading to AI. For Uber Advertising, that intersection represents a unique opportunity to capitalize on high-intent moments. The transportation and delivery giant has been leveraging AI capabilities for nearly a decade, initially to match drivers with riders. Now, those same […]

CANNES — The ability to reach consumers at the precise moment they’re engaged in a specific activity is the holy grail for advertisers. For one rapidly growing commerce media platform, that moment happens millions of times daily during rides and deliveries. Positioning itself as a “commerce media company” rather than strictly retail media, Uber Advertising […]

CANNES — The mobility revolution has created more than just a convenient way to get from A to B. It’s generated vast oceans of data about consumer behavior, location, and intent – and now those signals are being transformed into advertising opportunities. Uber thinks its wealth of first-party data – drawn from 170 million monthly […]

LAS VEGAS — As 2024 shapes up to be the year Google finally began switching off cookies, some companies are growing their advertising, instead, by leveraging their own user data. In this video interview with Beet.TV, Mark Grether, VP, General Manager, Uber Advertising, says his company allows advertisers to harness user data from Uber’s range […]

SANTA MONICA, CA — It is the ride-hailing, food-ordering multi-app. Now it is threading those elements together into an ad experience. In August 2023, Uber announced it hit a $650 million run-rate from Uber Advertising for Q2 2023, with more than 400,000 active advertising merchants. In this video interview with Beet.TV, Ashan Khan, Head of […]

SAN JUAN, PR — Uber is known for getting you from A to B, and for bringing you a KFC – but now it could also deliver ROI. The company’s riding app offers ad inventory, its cars have started to include ad-supported touchscreens and its food app now includes ad spots allied to purchase data. […]

SAN JUAN, PR — To many, it is the app you use to book a cab or a meal. To Mark Grether, it is a gigantic new advertising opportunity. Uber claims 131 million people use its apps each month, and its Uber Advertising division is working to turn many of those screens into ad inventory. The […]