Kantar Expects Growth in Addressable Ads, Measurement in 2013

NEW YORK –Addressable ads are slated to expand in a meaningful way in 2013 with more transparent cross-platform measurement of those ads, says  George Shababb, President of Kantar Media Audiences, during an interview with Beet.TV at the TV of Tomorrow show in New York this month.

 

Update from Hollywood: VH1 Doubles Down on GIF’s for Big “Divas” Show

This Sunday’s big, VH1 Divas show from the Shrine Auditorium in Hollywood has many of the digital elements of other live entertainment shows with video streaming from the red carpet and backstage, but in something new, the cable net is producing a large numer of animated GIF’s of celebs.

 

Commentary: Microsoft’s SmartGlass “Second Screen” Platform for Xbox Could be Big

Microsoft is readying the launch of SmartGlass, a second screen companion app to the Xbox Live — and it could be a very significant development, says analyst Ashley Swartz in her commentary on Beet.TV

 

ESPN Launches Live Programming via TV Everywhere Service to XBox Live

ESPN rolled out an expansion of its TV Everywhere product with the launch of WatchESPN within the Xbox Live app that brings live ESPN programming to the gaming console, says Raphael Poplock, VP Games and Partnerships at ESPN.

 

Acxiom’s Addressable TV Advertising Helps Brands Reach Their Customers

SAN FRANCISCO — Acxiom is making strides in the field of targeted and addressable advertising.  Its collaborative targeting safe haven environment gives advertisers the opportunity to match up their own customer prospect files with publisher files, in order to maximize return on media buys.

 

Videology Targets Addressable TV Market

MONACO — Buoyed by its recent acquisitions, digital video ad platform Videology is aiming to make inroads into the addressable TV advertising market next, says Scott Ferber, the company’s CEO and chairman, in an interview with Beet.TV at the Monaco Media Forum.

 

Allstate, Warby Parker Launch Addressable Ads, Starcom’s Scheppach Explains

CHICAGO — After a myriad of trials and tests, Starcom MediaVest Group, has launched addressable ad campaigns en masse for two national clients in recent weeks.

 
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