Simulmedia’s Morgan: TV Can Make $30bn By Optimizing Ads

LAS VEGAS — By most reckonings, the US TV ad industry sells about $70 billion in ads each year. Dave Morgan thinks he can make that $100 billion. The Tacoda founder now helms Simulmedia, a company bringing an avalanche of data to bear on TV ad buying – a process Morgan says deserves to be […]


Simulmedia Raises $25 Million in New Venture Round

Simulmedia, a New York based, video advertising technology platform, has raised $25 million in a D venture round, the company announced today.  In June at Cannes Lions, we interviewed founder and CEO Dave Morgan about the company.  We have republished that interview here.  For more on today’s news, please read this article by Peter Kafka […]


Simulmedia Opens Access to TV Marketing Campaign Reports

CANNES — Targeted TV advertising company Simulmedia is giving brands, agencies and anyone who wants it a peek into how various TV campaigns perform in its new Open Access project, says Dave Morgan, CEO of Simulmedia, in this  interview with Beet.TV. The Open Access project is free on Simulmedia’s site and includes details on reach, frequency, […]

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