rich greenfield

The digital advertising world is striving to get over the recent realisation that a large percentage of purchased inventory may never actually be in-view to real human consumers. But, whilst so-called “viewability” is a rating that has reared its head in digital channels, the idea that other media boasted totally viewable ads is a fallacy. […]

It’s not often a company sees its share price rise despite reporting a fall in revenue. But that’s what happened to Twitter last week. On Wednesday, the social network company reported Q1 2017 revenue down 24% on the prior year – and yet, Twitter’s share price is up nearly 20% at time of writing. What’s behind […]