AI Has Key Role at Crossroads of Ad Creative & Media: Clinch’s Oz Etzioni

SANTA MONICA, CA – Marketers that are working on automating the processes to bring together the creative parts of an advertisement based on a specific audience likely will rely on artificial intelligence technology. The goal is to free people’s time to work on more creative tasks. “Gen AI helps us to take all those tedious […]


How DCO Drives ROI: Clinch’s Etzioni On Creative Optimization

It has become a cliché that advertising is about getting “the right ad to the right person at the right time”. But, if any technology can achieve that, it is dynamic creative optimization (DCO), the process of constructing a multitude of different ad creatives from raw component parts for distinct individuals. In this video interview […]