Mike Fisher

Finding TV Audiences Wherever They Are Guides Media Strategy: GroupM’s Mike Fisher

20 Mar 2024

GroupM Assembles Industry To Innovate New TV Ad Formats

16 Jan 2024

JIC Standards Can Help Drive Innovation in Media Market: GroupM’s Mike Fisher

18 May 2023

Report Card: Beet Retreat Speakers Rate Ad Industry’s Progress On Advanced TV Journey

5 Apr 2023

Converged Video Is Key to Reaching Consumers: GroupM’s Mike Fisher

15 Mar 2023

FAST Channels Are Key Part of Media Plans: Essence/GroupM’s Mike Fisher

20 Oct 2022

GroupM Teams With iSpot.tv to Improve CTV Ad Viewability

15 Jun 2022

Media Buyers Have More Technology to Hone Video Campaigns: Essence’s Mike Fisher

31 Mar 2022

Voices from the #BeetRetreat: Ashwin Navin, Howard Shimmel, Mike Fisher, Field Garthwaite, Tracey Scheppach and Kelly Abcarian

19 Dec 2021

Content Identifiers Help to Spur Large-Scale Ad Reach: IRIS.TV’s Field Garthwaite

13 Dec 2021

Brands Want TV Makers To Share ‘Whole-House’ Viewing Data: Essence’s Fisher

7 Dec 2021

CTV Drives Reach, Results for Brands: Execs from Pixability, Essence, Saucony

7 Sep 2021

Responsible Media Buying Supports Quality Content: Essence’s Mike Fisher

3 Aug 2021

CTV Offers High Standards for Responsible Media: Xumo’s Colin Petrie-Norris & Essence’s Mike Fisher

28 Jul 2021

Consumer Experience Reigns Amid TV’s Transformation: Execs from Essence, NBCUniversal, PubMatic, LiveRamp

1 Jul 2021

YouTube In Context: Essence’s Fisher Heeds Platform’s Growth

12 May 2021

Marketers Seek Unified View of Video Landscape: Essence’s Mike Fisher

13 Jan 2021

‘Scale Is There’ on Addressable TV: Essence’s Mike Fisher

13 Dec 2020

Beyond Verified, OTT Needs Real Measurement: Essence’s Fisher

15 Oct 2020

SSPs Have Critical Role In OTT Ad Sales: Essence’s Fisher

8 Jul 2020