The Retail Media Revolution: Powering Performance and Driving Trust, a Beet.TV Leadership Series, presented by DoubleVerify
Retail Media Transforms National Ad Campaigns: GroupM’s Lauren Lavin
Retailers that sell digital advertising for the past decade have been grouped into a category generally known as retail media networks. But as these networks have proliferated and grown more sophisticated, brands are pushing them to do more than delivering niche audiences. “Over the past year, there’s been a really big push from both … […]
Kroger’s Cara Pratt: Retail Media Addressability Boosts Ad Effectiveness
Kroger’s advertising division is discovering the joy of retail media plus addressability means fewer ad impressions can generate the same sales impact. “For two years now, we’ve seen that we have the ability to use that level of precision at scale,” according to Cara Pratt, SVP of Kroger Precision Marketing at 84.51°. “We can deploy […]
Retail Media’s Unique Data Fuels Full-Funnel CTV Campaigns: DoubleVerify’s Smith
Retail media is already the third-largest digital ad channel in the US – and it is forecast to make up a quarter of all digital ad spending by 2028, according to eMarketer. That is because it comprises a distinctive mix of consumer transaction data and advertising inventory. But companies emerging in the space should set […]