Mobile, TV Data Provide Holistic Audience Insights: Omnicom Media Group’s Kelly Metz

LOS ANGELES – Marketers can harness a combination of TV viewership and mobile usage data to gain a better understanding of how to engage consumers. Those insights are crucial to developing a media plan and making adjustments as needed. “Consumers are watching TVs and engaging with their mobile phones simultaneously as they’re engaging with our […]

 
 

During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz

US digital ad spend will slow from a previously-projected 17% growth this year to just 1.7%, as brands tighten their purse strings amid the COVID-19 pandemic, according to eMarketer. But some executives think bold spending at a time when rivals are cutting back could help some brands emerge out of this period in the lead. […]