Embracing the Intersection of Premium CTV and Programmatic: FreeWheel’s Loria

Programmatic advertising has been steadily migrating from its web display origins to the new connected TV (CTV) screen. In this video interview with Beet.TV, Katy Loria, Chief Revenue Officer, FreeWheel, says she has noticed an uptick in enthusiasm. But, still, there is work to be done to take programmatic to the heights Loria believes it […]


FreeWheel & VAB Checklist Aims To Smoothe Path To Premium TV Ads

SANTA MONICA, CA — The question of what constitutes a quality video advertising environment is one that always stirs strong opinions. Together, the FreeWheel Council for Premium Video and the Video Advertising Bureau (VAB) are attempting to clear up the matter. In November 2023, they unveiled a new “checklist” which helps buyers buy premium TV […]


Experience Is Everything: FreeWheel’s Loria On Delighting Streaming TV Viewers

As consumer adoption of free ad-supported television (FAST) channels rises at a meteoric pace, it is crucial for industry stakeholders to ensure a uniform quality advertising experience across the diverse array of platforms. That’s the opinion of one executive whose software is helping TV networks move into the future. In this video interview with research […]


The ‘Triple Win’: FreeWheel’s Loria Sees Half Of OTT Growth From ‘Astronomical’ FAST TV

SAN JUAN, Puerto Rico — The media business pendulum may now be around half-way between subscription video and free streaming TV. In this video interview with Beet.TV, Katy Loria, Chief Revenue Officer, FreeWheel, says 50% of growth in over-the-top TV viewing is coming from FAST – free, ad-supported TV services. Loria says that is going […]


TV Advertising Leaders Chart Road to 2025 at Beet Retreat

SANTA MONICA, Calif. – The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained — a need that was especially […]


How To Help Programmatic TV Take Off: FreeWheel’s Loria

SANTA MONICA — Data-driven and automated selling of streaming TV ads is growing. But if programmatic wants to hit higher heights in tv, it will have to shake-off its origin story. That is according to one TV ad-tech exec in close contact with money movements. Programmatic take-off “Programmatic wasn’t built for premium video – it […]