In OTT, What Is ROI? The Whole Value Chain Debates

SAN JUAN — For decades, the notion of return on investment from TV ads has been ironically straightforward. Brands would buy ads and, with little insight in to who really watched what, would need to unleash a slew of media mix modelling tools to understand what exposures may have led to which purchases. That imprecision […]

 

VideoAmp’s Prasad Discusses Beet Retreat 2018, Event-Level Forecasting

SAN JUAN, Puerto Rico—There’s lots of predictions about where television and premium video are headed. Then again, “There’s a lot of things that are actually already happening, probably more in some ways than a wider industry lens might understand,” says VideoAmp’s Jay Prasad. This is why Prasad reflects on this year’s Retreat in this interview […]

 

Privacy Will Force Broadcasters To In-House Platforms: VideoAmp’s Prasad

COLOGNE — Over the last couple of years, we have all become familiar with the possibility that media agencies could be “disintermediated” as ad buyers pull certain key functions in-house in a quest for transparency and control. But could the same happen on the sell side, and why? VideoAmp chief strategy officer Jay Prasad thinks […]

 

VideoAmp Expands Advanced TV Data Offering with Acquisition of IronGrid

Founded four years ago, VideoAmp aims to help advertisers and media owners plan, package, execute and measure the success of de-duplicated and precisely targeted campaigns that reach linear TV, VOD, OTT and digital consumers. Now it is taking a step up by acquiring one company and partnering with another. The outfit has acquired IronGrid Data […]