HEVC Adoption ‘Must Happen Across The Supply Chain’

AMSTERDAM — The upcoming successor to the popular H.264 video standard could save video content owners money on encoding by reducing file sizes by up to 50 percent. But, so far, adoption of High-Efficiency Video Compression (HEVC) has been slow. “The key challenge around HEVC today is to put all of the pieces together,” says […]

 

Cisco And Innovid Partner For Another Second-Screen Ad Solution

AMSTERDAM — At this year’s video industry conferences, we are hearing a lot from technology vendors claiming to have cracked the second-screen advertising opportunity. The latest is a pairing, Cisco and Innovid, who used IBC to show off two proofs of concept. In the first, the pair would use metadata describing a linear TV ad […]

 

Opera Sees The Web Browser As TV’s Ad Booster

AMSTERDAM — Norwegian web browser maker Opera is having a busy International Broadcasting Convention show. It announced IPTV firms Amino and AirTies will adopt Opera’s software on their devices, giving Opera greater traction for its ambitions to break in to interactive TV. And the firm also announced it is basing the latest version of its […]

 

TV Apps Maker 24i Media Coming To America

AMSTERDAM — Content owners who want to get their content on new smart TV platforms frequently need technology vendor help. One such TV app maker, 24i Media of the Netherlands, is expanding globally on this quest. “We probably will start an office this year in the United States in order to be closer to our clients,” […]

 

Cracking Device Fragmentation High On IBC Agenda, Brightcove CTO Lai

AMSTERDAM — Speaking with multiple online video players at the International Broadcasting Convention, you get the feeling the industry has converged on one main challenge this year – how to deliver video to a burgeoning number of different devices. “We see device fragmentation,” Boston-based Brightcove media and broadcast services CTO Albert Lai tells Beet.TV in […]

 

Brightcove CEO Sees Fundamental Video Shift

AMSTERDAM — One of the biggest beasts amongst online video technology vendors says the space has never seen such change. “We are at a time of fundamental change in the way people are delivering video, and it’s all driven by consumers,” Brightcove CEO David Mendels tells Beet.TV in this video interview at the IBC show. […]

 

Videoplaza Sees Boost in Mobile, Tablet Traffic

AMSTERDAM — Multiplatform advertising is growing quickly for ad management platform Videoplaza, says David Muhle, a regional director at the company in an interview at IBC with Beet.TV. About 40% of Videoplaza’s total ads served are now from non-PC traffic, he explains. Of that, about half originate on tablets and mobile phones, with tablets rising as a viewing […]

 

Qualcomm To Put Adaptive-Bitrate Video Standard On More Phones

AMSTERDAM — Delivering adaptive-bitrate video streaming efficiently to smartphones could soon get much easier, with mobile chip maker Qualcomm pledging to use the MPEG-DASH video standard in a broader range of devices. “We believe it is the right direction for the video industry,” Qualcomm senior product manager Aytec Biber tells Beet.TV in this video interview […]

 

Adaptive MPEG Streams Gain Backing From Microsoft, Others

AMSTERDAM — At the International Broadcasting Convention, a video standard that enables high-quality live streaming from conventional HTTP servers took a step forward to satisfy content rightsholders. Microsoft announced the next version of its forthcoming PlayReady digital rights management standard would support the so-called MPEG-DASH standard in Windows 8.1 and Internet Explorer 11. “You can […]

 
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