Horizon’s Koenigsberg Surveys The Battle For Talent & the Future Of Digital Giants

MIAMI-Since Bill Koenigsberg founded Horizon Media nearly 30 years ago, he has opted for integrated services and independence over holding companies and their assorted offerings. And while he sees his media agency as a speedboat amid aircraft carriers, all vessels are fighting an uphill battle with the likes of Facebook and Google to attract and […]

 

Major Agencies Will Collectively Monitor Brand Safety with “Advertiser Protection Bureau”

MIAMI-A group of 4A’s member agencies is banding together under the aegis of the organization’s new Advertiser Protection Bureau (APB) to collectively monitor the environments in which their clients’ advertisements appear. The APB establishes a process in which risky environments are flagged and then investigated by agency-client teams. Announced today at the 4A’s Accelerate conference, […]

 

Horizon Media Tests ‘Advanced TV’ Ad Targeting: Campanelli

AUSTIN — Media agency Horizon Media doesn’t think true programmatic ad buying is coming to television any time soon – but that isn’t stopping it from trying out some of programmatic’s techniques to understand ad targeting better nevertheless. Horizon Media national TV SVP David Campanelli tells Beet.TV the company is using ad tech vendor Rovi’s Ad […]

 

Horizon CEO Koenigsberg on the Transformation of the Media Agency

AUSTIN — The new media agency of the future needs a “white canvas mindset” says Bill Koenigsberg, President and CEO of Horizon Media, in this interview with Beet.TV. “With the way the world is changing so fast, each day you need to come in and paint a new picture. You have to keep painting to […]

 

Horizon Media Plants Its Stake in Programmatic via Partnerships

Horizon Media has inked a number of partnerships that will help it expand further into programmatic video and buying, says Donnie Williams, Chief Digital Officer at Horizon Media, in an interview with Beet.TV. Last month, the agency struck a deal with ad tech platform i.Predictus, a demand-side platform for TV advertisers. Access to the data i.Predictus […]

 

Cross-Platform Usage Additive for Brands, Says Horizon’s Marson

NEW YORK —  Cross-platform marketing can play a huge role in amplifying a marketing message, said John Marson, VP, director of Resource Development at Horizon Media during an interview with Beet.TV. In a study Horizon conducted with its Crown Imports client and ESPN, the agency found that about 75% of screen usage was across more than […]

 

Horizon’s Digital Chief More Likely To Buy Programmatic Ads

NEW YORK — How should media agencies weigh up buying video ads through programmatic platforms versus conventional video ad networks. The US’ largest independent, Horizon Media, tells Beet.TV’s Video Ad Effectiveness Summit networks can be effective but used sporadically. “They’re delivering a tremendous amount of value but, from a buyer’s standpoint, it’s a bit tactical,” […]

 
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