MediaStorm Finds Value in Highly Targeted, Customized Ad Units for Entertainment Clients

MediaStorm, an independent media agency that represents a number movie studios and television programmers and networks, is finding high efficiency in providing online video ads that are customized for specific consumers, says Charlie Fiordalis, Managing Director, in this interview with Beet.TV He cited the work of Eyeview in delivering versions of film trailers that match […]

 
 

Eyeview Bringing “Creative Programmatic” to Online Video Advertising

Eyeview is serving customized video ads for a number of big consumer brands including Land Rover and Lowe’s, delivering customized versions of creative to individual consumers, explain Oren Harnevo, CEO, in this interview with Beet.TV Harnevo calls it “programmatic creative,” delivering a sort mash-up existing and new campaigns which are targeted with rich data, powered […]

 
 

Eyeview Sees Boost in Ad Effectiveness with Creative Optimization

Personalized ads can deliver better results for brands when it comes to awareness as well as intent to purchase, says Oren Harnevo, CEO and co-founder of Eyeview, a personalized video ad platform, in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, Puerto Rico. “The performance of brand favorability is much better,” he says, adding […]

 
 

Eyeview Grows Its Personalized Video Ad Footprint

Back in the summer, Eyeview took on $8.1 million in third-round funding to build out its personalized video ad business. Now the firm is upping its staff count and opening sales offices across the US, says CEO Oren Harnevo. The New York-based company’s technology lets advertisers customize text and graphic assets in the same video […]

 
 

Eyeview Targets Mobile And Global For Personalized-Ad Growth

Some advertisers create three or four different versions of ads for differing demographic targets. Eyeview creates tens of thousands. The New York- and Tel Aviv-based ad tech firm, which took an $8.1 million third funding round this summer, draws on many data sources to create personalized ads for agencies. “They always come with this one […]

 
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