‘A Different Lens’: Experian’s Hlavacek Relishes The World Beyond Cookies

MARCO ISLAND, FL — Companies involved in advertising have spent the last couple of years adjusting to a world in which digital identifiers like cookies and device IDs are drying up. They have traditionally been used to match and target audiences. Replacements include a range of identity technologies, in what is a significant upheaval. But […]

 
 

Addressable TV ‘Perfect Entry Point’ To Media Mix Modeling: Experian’s Stocki

Since unveiling its Audience Engine platform about five months ago, Experian Marketing Services has created more than 1,200 audiences for addressable television campaigns. While addressable TV is limited in scale, the data involved are being used to help inform national campaigns. “It’s always going to be one part of the media mix. But the beauty […]