NewFronts to Highlight Streaming Media and Business Transformation

The IAB Digital Content NewFronts, an essential annual showcase for the digital media industry, will have a big focus this year on streaming media when it it takes place June 22-26.   And, it will explore business transformation during the pandemic, explains David Cohen, president of the IAB in this interview with Beet.TV Previously held at […]

 

Don’t Block Virus News: IAB’s New President Warns Advertisers

VIA BEETCAM — The new president of the Interactive Advertising Bureau (IAB) says he expects an encouraging response from advertisers and agencies whom he had asked to cease bypassing COVID-19 news content. IAB president David Cohen, who just joined from IPG’s Magna, published an IAB article, How Brands and Agencies Can Save American Lives in […]

 

Technology ‘Moving The Conversation’ From Addressable To OTT: Magna’s Cohen

As the U.S. addressable linear television footprint continues to grow, OTT is “here and now and scaled, and we are definitely seeing dollars flow in that direction,” says Magna Global’s David Cohen. “Whether it’s Roku or whether it’s Amazon, it’s a very, very big growth engine for us.” Amid the TV Upfront negotiating season, consumers […]

 

Magna’s Cohen On A Changing Cannes Festival, Creative Versioning

When David Cohen first attended the Cannes Lions International Festival of Creativity about a dozen years ago, it was as a “digital media guy and I was so honored to go to an environment where was all these creatives and the best creativity in the business.” Fast forward to the present and Cohen, like other […]

 

Buy-Side Vets Tackle Audience Measurement, Creative Output Challenges

CANNES – Delve into the challenge of cross-platform video audience measurement with three buy-side veterans and you’ll get sports metaphors, frustration and eager anticipation for things like Facebook’s plunge into scripted programming. So it was when Comcast presented a panel at the Cannes Lions Festival of Creativity featuring Amplifi US’s Lucas Cridland, Magna’s David Cohen […]

 

Technology Informs Cannes’ ‘Creative Nexus’: UM’s Cohen

Do technology and creativity mix? They do if you are attending this year’s Cannes Lions International Festival of Creativity. “Cannes has evolved over the last couple of years to be this nexus of creativity,” Universal McCann chief investment officer David Cohen tells Beet.TV in this video interview. “Now we’re seeing an influx of technology and […]

 

UM Doubles Down on Programmatic and Strategic

While UM has been involved in programmatic buying for nearly five years, it’s recently begun investing in a slate of technology to bolster its work in this area, says David Cohen, Chief Investment Officer at UM. Specifically, UM has created a “single-source view” across screens. “As usage has grown from PC and TV to over-the-top to […]

 

Viewability Standards Coming to Digital Media this Year, UM’s Cohen

PALM SPRINGS, CA – Facing widespread click fraud, perpetrated by a variety of bad players, the digital media industry is facing a crisis and needs to embrace standards to turn the web into a “clean, well-lit” place, says David Cohen, Chief Investment Officer of Universal McCann, in in this interview with Beet.TV He says that […]