Rovi’s Baumgartner Sees HEVC Enabling 4K

LAS VEGAS — The 4K content being showed off on TVs at this week’s Consumer Electronics Show (CES) is going to come in much larger file sizes than plain old HD video. Fortunately, the new wave in super-sharp TV fare can be shrunk back down to size. “With the picture being four times the resolution, […]

 

‘Beamr’ Touts Dramatic Video Compression Process

AMSTERDAM — The upcoming HEVC video compression codec promises to cut streaming files by up to 50% without losing quality. But what if you could go 30% to 50% smaller again? That’s what brand-new video tech startup Beamr Video is promising. Launched at the recent IBC show after four years in development, Beamr’s technology, which runs […]

 

Rovi tries to crack video compression’s chicken-and-egg problem

Six months after H.265, branded “High Efficiency Video Encoding (HEVC)”, was ratified as the successor to the widely-used H.264 video compression standard, there is lingering suspicion that adoption will be as rapid as its forebear. But video tech firm Rovi has given the new standard one shot in the arm by unveiling the latest version […]

 

Rovi bets consumers will push Hollywood’s HEVC adoption

AMSTERDAM — The next-generation video compression codec to succeed the popular H.264 standard promises up to 50 percent smaller video sizes for cheaper online transmission – if the industry can ignite both consumer demand and producer inertia. To jump-start adoption of the so-called “High-Effiency Video Compression” (HEVC) – or H.265 – codec, video tech firm […]