CTV Can Provide Greater Media Transparency for Advertisers: Dentsu’s Brad Stockton

Millions of people are hooking up their TVs directly to the internet, giving advertisers a way to reach target audiences that’s similar to digital pinpointing. This delivery mechanism is significant in making the video ad marketplace more transparent to marketers and agencies. “Knowing what programs our audiences are really tuning into to allow us to […]

 
 

‘True Interoperability’: Dentsu’s Stockton Taps VideoAmp To Measure ViacomCBS

Pilots have begun in which the ad agency Dentsu will test using VideoAmp metrics, not Nielsen or Comscore, to measure ViacomCBS viewership. It is one more way in which media and agency businesses are looking for an alternative to traditional measurement. In this video interview with Beet.TV, Brad Stockton, SVP, US National Video Innovation, Dentsu, […]

 
 

Not So FAST?: Dentsu’s Stockton Weighs Merits Of Scale & Data

In a media environment this complex, it seems like planners can earn their crust again. With new viewing options supplanting linear, but coming with a host of fragmentation, agencies have a role in picking the right mix of capabilities and inventory value. In this video interview with Beet.TV, Brad Stockton, Dentsu’s SVP of US national […]

 
 

Where Addressable TV Fits In: Dentsu’s Stockton

The emergence of connected and over-the-top TV solutions for advertisers presents the promise of one-to-one advertising, going beyond the old demographic targeting approach. But few ad agencies out there believe that a grand lurch from one medium to another would be sensible. In this video interview with Beet.TV, Dentsu Aegis Network’s VP of video innovation […]