De-risk Upfront Buys With New Currencies: Samba TV’s Navin

As the annual upfront and NewFronts ad sales seasons get underway, Ashwin Navin has a message for buyers – your spend is at risk. Somewhere around $20 billion is expected to be committed during the Upfronts. But Navin, CEO & Co-Founder of Samba TV, warns many ad buyers may risk over-spending if they don’t use […]

 
 

Disney Deal Marks Next Stage in Innovation for Ad Metrics: Samba TV’s Ashwin Navin

Disney this week named Samba TV as its first official measurement partner amid a broader effort to provide marketers with more tools to analyze their advertising campaigns. Brands will have access to Samba TV’s True Reach and Frequency platform for deeper insights into audiences among a variety of connected devices including smart TVs. “We’re no […]

 
 

A Currency For Every Category: Samba TV’s Navin

LOS ANGELES — It used to be so simple. Nielsen’s meter panel was the single gold standard by which the industry measured TV viewing. In the connected TV era, many are coming to think that is no longer desirable. The flip side, however, could be the unleashing of countless new currencies on an industry already […]

 
 

Voices from the #BeetRetreat: Ashwin Navin, Howard Shimmel, Mike Fisher, Field Garthwaite, Tracey Scheppach and Kelly Abcarian

LOS ANGELES – More great conversations from the stage of the Beet Retreat in Santa Monica last month. Delighted to present thee segments on this episode of the #BeetCast podcast. Lots to listen to about the changing state of TV measurement with Ashwin Navin of Samba TV in a conversation with Howard Shimmel, plus a […]

 
 

The Post-Meter Future Is Multi-Currency: Samba TV’s Navin

If the traditional TV meter disappears as the standard by which viewing behavior is measured, don’t expect it to be replaced by just one alternative. In this video interview with Beet.TV, one TV ad-tech exec says the industry should expect to accommodate a multitude of Nielsen alternatives. And, says Samba TV’s Ashwin Navin, that future […]

 
 

Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal

SAN FRANCISCO – Samba.tv, the company whose software reports TV viewing behavior from millions of American devices, says it has to change tack to cope with changing privacy expectations. Launched in 2008 and backed by investors including Mark Cuban, the outfit works by having software embedded on the chipsets of millions of viewing devices which […]

 
 

Samba TV’s Axwave Acquisition Adds Automatic TV Ad Detection

Its software was already embedded on nearly 200 million TV-viewing devices, helping advertisers and broadcasters know what viewers are watching. Now Samba TV is acquiring more technology to boost the viewing insights. The San Francisco-based firm is using part of its earlier Series B fundraising to acquire Axwave, whose automated content recognition (ACR) uses microphone-based […]

 
 

Identity Resolution Big Focus for Samba TV

Television is ready to step in to the future to embrace the new audience targeting opportunities in front of it. But, to do so, TV is going to need to learn some new tricks – chiefly, how to identify viewers in order to stop serving them repetitive ads. That is according to one executive whose […]

 
 

Samba.tv Lands Investment from Liberty, Plans Global Expansion

When you just took $7.5mn from one of the world’s leading pay-TV operators, you can afford to be bullish. In this video interview with Beet.TV, a founder whose company helps deliver one of the new-wave methods of measuring TV audiences says one of those in the crop of techniques is “over-hyped”. Samba TV CEO Ashin […]