J. Walter Thompson Turns Health Data In To Results for Client Johnson & Johnson

Does the future of advertising lay in curing the common cold? That may be so for Johnson & Johnson and its agency, J. Walter Thompson. Together, the pair have just bowed HealthyDay, an iOS app that shows US users local colds, flus and allergy symptoms as though they were checking the weather.  The project was implemented […]

 

Mobile Video Ads Must Go Short And Get Out: Supersonic’s Salins

COLOGNE — TV ads may need to be re-cut in half before they are simply shovelled in to mobile apps, says one executive working at the sharp end. “The idea of putting a 30-second TV spot as a pre-roll or a CPV video in mobile is dying,” says app advertising group Supersonic’s European MD James […]

 

Disney Apps’ Reboot Improves Kids’ Engagement

SAN FRANCISCO — The Disney/ABC Television Group says it has increased kids’ engagement with its mobile apps by refreshing the line-up through adding games to video last month. “We’ve already seen some of the stickiness increase,” the group’s video products and technology VP JR Grant tells Beet.TV. “(They place) an emphasis on getting more content types […]

 

The Guardian to Relaunch Its Mobile App, Here’s Why

LONDON — The Guardian will reboot its mobile app with a new design in the next few weeks after spending the last year re-thinking its mobile web and mobile app strategy, says chief digital officer Tanya Cordrey. “Probably within the next month or two, the new Guardian app will be hitting your local app store […]

 

In-App Purchase Not A Silver Bullet: Soko’s Cooper

BARCELONA — Freemium has become the super-dominant app store monetization method, with some 94% of App Store revenue coming from free downloads supporting in-app purchases, according to Distimo’s 2013 Year-End Review. But that doesn’t mean app developers can guarantee success just be deploying in-app goods, says former Guardian News & Media strategy head James Cooper. […]

 

‘Human Algorithms’ Key To App Success: InMobi’s Bapna

BARCELONA — If you want to understand apps, you need to understand app users. That’s according to one mobile advertising technologist. “The core of the search era was the keyword, the core of the social era is the stuff you share on social networks,” says InMobi‘s product director Abhishek Bapna. “In the app ecosystem, neither of them are […]

 

Apps Are Best For Mobile Marketing: Mindshare’s Johnston

BARCELONA, Spain — Will the mobile web kill off apps? That is an oft-asked question. Right now, however, the route for advertisers to take is clear, says ad group Mindshare’s chief digital officer Norm Johnston. We’ve moved past the mobile vortex and confusion,” he tells Beet.TV. “But there are still some fundamental issues. “Do brands […]

 

Mobile Apps Need to Tap Big Data for Better Monetization

BARCELONA – If brands can harness the available data about mobile users, their habits and their interaction with apps, they can evolve their apps to drive more business and success, says Peggy Anne Salz, mobile industry analyst at MobileGroove and author of Apponomics, a book on the business of apps. “If you understand their behavior within […]

 

Weather Company’s Hadley: “Location Is The New Cookie”

Can rain drops be used to market raincoats? Weather Company SVP Eric Hadley thinks so. The outfit is using its weather data apps to help advertisers target campaigns in interesting new ways, he told Beet.TV’s summit on cross-platform monetization hosted by Starcom MediaVest Group and sponsored by Dailymotion. “Location is the new cookie,” Hadley said. “If you want the […]

 

Accedo CEO: Device Fragmentation Makes Video Complex

AMSTERDAM — These days, it seems like hardware manufacturers are pushing out a new mobile or TV device every other day. For video content companies, that is a tremendous opportunity – but reaching the plethora of gadgets can also be a headache. “One of the key complexities is fragmentation of devices on the market,” Accedo […]

 

TV Apps Maker 24i Media Coming To America

AMSTERDAM — Content owners who want to get their content on new smart TV platforms frequently need technology vendor help. One such TV app maker, 24i Media of the Netherlands, is expanding globally on this quest. “We probably will start an office this year in the United States in order to be closer to our clients,” […]

 

Zolmo Confronts Mobile Industry Challenges

CANNES – Zolmo, an entertainment company that focuses on emerging media and devices, has paired with Jamie Oliver to create a recipe-based app and with Canadian athlete Georges St-Pierre to create a fitness app. Beet.TV spoke with Ian Wharton, creative director of Zolmo, in this video interview at MIPTV. “We are absolutely just a mobile company,” […]