Amy McGovern

For retail media networks born out of large-scale commerce operations, the next phase of growth depends on looking beyond their own backyards. As the sector matures, the imperative is shifting from servicing endemic brand partners to winning over the wider agency marketplace with scalable, easy-to-use advertising tools. With US retail media ad spending projected to […]

SAN JUAN, Puerto Rico – Showing different ads to different viewers during the same shows on a national scale has been a key goal for television networks. Faced with growing competition from search engines, social media platforms and ecommerce companies that reach target audiences, media companies are upgrading their technology to offer addressable advertising. “Last year […]

Marketers have sought to improve their audience targeting in such a way that viewers welcome advertising as much as quality content. Ad personalization vies with consumer privacy, while advancements in technology and data analysis aim to improve the customer experience. “Technology has advanced so much that now advertising itself has become the experience,” Amy McGovern, […]