COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi

The COVID-19 pandemic may be a nightmare for politicians, businesses, society and a great number of individuals. But, for retailers that were facing challenges targeting customers, the crisis has been an opportunity to grow the data they hold on buyers. In this video interview with Beet.TV, Amy Lanzi, EVP, Commerce Practice Lead, Publicis Groupe, explains how […]