Advertising

LONDON — While analyst data continues to point to a downturn in TV activity and an up-tick in cord-cutting in the US, over in the UK television is barely in a death spiral at all. There are many reasons for that – for one, quality content and attractive online services are proving so popular that the BBC is […]

LONDON — This new year is expected to bring bigger developments in the enablement of buying TV ads with rapid decisioning, using programmatic technology. At least, that’s what ad agency SMG’s UK co-CEO Pippa Glucklich hopes. SMG’s use of addressable TV is taking off in the States. But that’s not the same in every market. “The UK […]

LAS VEGAS — With $25m raised in 2015, personalized video ad creation and delivery firm Innovid has now taken a total $56.m in venture funding over its eight years of operation. So what does the New York-based company plan to do with the latest money? “That new capital will help us fuel the growth,” co-founder Tal […]

LAS VEGAS — These days, consumers recognize silent auto-play is becoming a standard for videos delivered in feeds. But advertisers are still trying to find the true value in a format that nobody clicked and nobody heard. Ad holding group WPP’s chief Sir Martin Sorrell recently said Facebook, the biggest exponent of the format, “has a lot […]

LAS VEGAS — It was billed as a first, and a successful one at that. In October, Yahoo broadcast its first ever live stream of an NFL football game, the one  between the Jacksonville Jaguars and Buffalo Bills from London. After the final whistle, Yahoo claimed to have broken ground by attracting 15m viewers. That would have made […]

LAS VEGAS — Publishers’ marketing automation tech vendor PubMatic has announced it will power mobile advertising for German publisher Gruner + Jahr’s G+J eIMS ad sales division – but PubMatic has been going through some other changes of late. The G+J deal means PubMatic will help enable programmatic mobile ads for brands including Spiegel and Vodafone […]

LAS VEGAS — In the last few years, advertisers have become accustomed to finely targeting web and email marketing for distinct consumers. Now they want to do the same with online video, which itself is reinventing traditional TV. That’s the assessment of one exec in the thick of the ad-tech explosion, who says customers have more choice […]

LAS VEGAS — These days, the Consumer Electronics Show is about more than just electronics. Marketers and ad agencies also flocked to Vegas to find out about new opportunities to reach consumers. But what was a newspaper publisher doing amongst the tech crowd? USA Today publisher Gannett was in town to unveil its latest branded content offering, […]

LAS VEGAS — VideoAmp is a relatively new player to the burgeoning landscape of cross-screen video ad technology vendors. At least, it may look like that from the outside. The Santa Monica-based outfit spent plenty of time perfecting its platform before taking on a $15m first venture round in November, the latest in German broadcaster […]

LAS VEGAS — He’s only been in the role a couple of months, but programmatic ad tech company Rocket Fuel‘s new CEO Randy Wootton expects a big trend. “Every marketer, especially every B2C marketer, is going to make decision in the next five years about their first-party data,” he tells Beet.TV in this video interview. How brands […]

LAS VEGAS — AOL wants to make more video this year to catch up with unmet demand for watching online content, says AOL content and consumer brands EVP Jimmy Maymann. The publisher  has a host of productions on the go, but Maymann says appetite is voracious. “When people log on to the internet, a third of what they do is watching […]

LAS VEGAS — Can a magazine make a movie? That’s what is happening at Conde Nast, the periodical publisher more used to turning pages than rolling film. But, in the multi-media digital era, all bets are off, and all screens are on. “We have 22 films in different stages of development, and four television shows in production as […]

LAS VEGAS — It’s no Oculus Rift, and it costs about 40 times less – but Google’s cardboard virtual reality headset has given The New York Times a runway to a VR future. Now the publisher plans to put branded content, as well as high-impact editorial, inside this new world. For its new NYT VR app, the […]

LAS VEGAS — Time was, artists rejected the overtures of marketers. In a little-known example, R.E.M. once rejected Microsoft’s lucrative request to use “It’s The End Of The World as We Know It (And I Feel Fine)” in its Windows 95 TV commercial, leaving that honour to The Rolling Stones. In these days of cashflow uncertainty, however, […]

LAS VEGAS — The last couple of years were pretty big ones for digital video supply-side advertising platform and programmatic marketplace SpotX. In July 2014, the big European broadcaster RTL Group acquired a controlling interest in the company. Then, last year, the outfit rebranded from its former name, SpotXchange, as it gained traction in Europe thanks to […]

LAS VEGAS — Over the last couple of years, the giant European TV RTL Group has assembled a clutch of investments designed to advance its position in digital video. In the summer, the group even rolled them up in to a division called RTL Digital Hub. Now the Hub is on the hunt for more ad-tech acquisitions. […]

LAS VEGAS — CES no longer attracts just geeks and tech journalists. This year, swarms of ad agency and ad-tech delegates are in Las Vegas to soak up what’s next in gadgets and software. Speaking from there, Havas Media Group global MD Dominique Delport concludes: “Every marketer should become a user experience designer. We are now living […]

FORT LAUDERDALE  –  If you want to price digital advertising appropriately, don’t just look at the rapidly-growing supply of inventory, look beneath the surface for what is really real. That’s according to veteran ad exec Irwin Gotlieb, the chairman of ad group GroupM. “Supply measured without taking in to account things like viewability and bought […]

Innovid, a video adtech company that allows marketers the ability to serve and measure interactive advertising across screens, has raised $27.5 million in new funding, the company says. New Spring Capital has become the latest investor in the company, while all previous investors, including Sequoia Capital Israel, Genesis Partners, Vintage Investment Partners, Cisco Ventures and T-Venture, participated in […]

FORT LAUDERDALE — The rapid development of advertising and marketing technology is allowing buyers to mash up disparate data sets to better inform campaigns. But don’t risk losing the expertise that comes with old-world data, says an advertising veteran. “In the past, you used Nielsen data for TV, print data for print, econometric data to look for correlations […]