Retail media - the practice of putting ads alongside ecommerce store listings - is no longer just the preserve of Amazon and Walmart. Now more and smaller sellers are also transforming themselves into media networks, too. In this video interview with industry analyst Joanna O'Connell for Beet.TV, J. William Margaritis, SVP, Digital & Global eCommerce, Reprise Digital, explains how the trend is [...]

The days when The Weather Company  was just a weather forecast provider are gone with the wind. These days, the company, owned by IBM and sitting in its Watson data division, is advancing on all fronts. In this video interview with Beet.TV, Sheri Bachstein, GM, IBM Watson Advertising, CEO, The Weather Company, explains what's in the air. Forecasts for context The Weather Company and [...]

In tough economic times, ad spend could be kept up if buyers can see data evidencing their impact. The industry has a swathe of companies aiming to provide that evidence. In this video interview with Beet.TV, Stephen Upstone, CEO and founder, LoopMe, explains his approach. Surveys as ads "We ran about a hundred million surveys in the last 12 months," Upstone says. "And then (we [...]

NEW YORK - Retailers that sell online advertising can tout their ability to target consumers based on their purchase histories and to reach shoppers at the lowest parts of the purchase funnel. But retail media is one part of the broader growth in “commerce media” that includes brand advertising across other websites. “We define commerce media really a lot bigger than [...]

A shake-up in the fundamental fabrics of ad targeting is forcing many in the industry to re-think their approach to reaching audiences. Traditional cookies are on their way out, and mobile ad identifiers have been hit, too. In this video interview with Beet.TV, Mike Peralta, VP & GM, T-Mobile Advertising Solutions, explains how the changes call for a new approach. Flatter funnel First, Peralta [...]

In advertising, it has been a few years of intense focus on targeting and data capabilities. But, in TV, nothing moves audiences like the message itself. That is according to a man who monitors millions of TV ads. Marketing maximizers Kevin Krim, President & CEO, EDO, was speaking with Beet.TV ahead of the ANA's Masters of Marketing event in Orlando, FL. He said the event [...]

More retailers are selling advertising space on their websites, giving brands a way to reach consumers when they’re most ready to shop. Merchants that have gathered customer data have a rich source of information that helps brands to figure out which consumers can be targeted for conversion, similar to how direct-to-consumer (DTC) marketers behave. “If you're a DTC marketer, you have [...]

Television audiences have more ways to see their favorite programming as internet connectivity expands beyond desktop computers and smartphones. Smart TVs give them broader choices of individualized content and an improved viewing experience that supports their receptivity to advertising that’s more targeted. “There's a whole new evolution of opportunity out there within the CTV landscape, with performance-based and direct response television,” [...]

It may have started out with Amazon selling ads in its search results - but retail media networks are now becoming a big deal. In this video interview with Beet.TV, Brian Gleason, Global Chief Revenue Officer, Criteo, explains what he sees as the edge of the evolution. Retail ramps-up In September, a GroupM report estimated: Retail media networks make up 18% of global digital [...]

Marketers of consumer goods for years have sought to persuade the purchase decisions of people as they shopped in brick-and-mortar stores. Shopper marketing has included everything from in-store displays to coupons printed at checkout to help drive purchase consideration. In the digital age, shopper marketing has evolved into retail media – or showing targeted ads to online shoppers based on [...]

NEW YORK – Free, ad-supported television (FAST) services like Pluto TV, Tubi and Xumo give viewers more choices of what to watch on their internet-connected devices. They also are a growing part of the media mix for advertisers that seek to expand their reach to consumers who don’t have a cable or satellite TV services. “It's not necessarily a huge difference [...]

US political hopefuls have been using streaming, targeted TV capabilities for a few cycles now. But never have they been able to leverage the scale, precision and measurement capabilities on offer during the 2022 mid-terms. In this video interview with Beet.TV, Ashwin Navin, CEO & Co-Founder, Samba TV, says he thinks the current contests are laying the groundwork for a 2024 presidential [...]

NEW YORK – The venture capital unit of data cloud company Snowflake this week announced an investment in OpenAP, the advanced advertising platform formed in a collaboration with major U.S. media companies. Bill Stratton, global head, media, entertainment and advertising vertical at Snowflake, offered more insights into the investment in this conversation with Beet.TV at Advertising Week in New York. “The investment [...]

If only every ad environment was as premium as the one Netflix is about to launch. Measurement and analytics vendor DoubleVerify just announced it will provide media verification to help Netflix's new wave of advertisers ensure their ads are fully viewed by real people and safe from fraud. But, in this video interview with Beet.TV, Mark Zagorski, CEO, DoubleVerify, says the current [...]

Media buyers at Interpublic Group agencies can now better harness audience data from IPG's own Acxiom to plan and buy multi-screen TV campaigns across MVPDs, after a deal involving Acxiom, Blockgraph and Ampersand. The arrangement allows advertisers to match their own data with that from Ampersand's own list of 80 million addressable households, including 52 million addressable homes. In this video interview [...]

Editor's Note:  Here is a video overview and text summary of programming and objectives for the Beet Retreat Santa Monica, by Jon Watts, Editorial Director of Beet.TV Events and programmer of this Beet Retreat: This year’s Beet Retreat in Santa Monica promises to be a special event for the industry, a chance to come together to take stock of the tremendous [...]

The programmatic trading of connected TV (CTV) ads is now becoming so common that video formats now make up the bulk of all programmatic spending, according to eMarketer. But that pivot away from traditional "insertion orders" also comes with risks for ad buyers - achieving certainty about placement and achieving the maximum desired scale. In this video interview with Beet.TV, Evan Krauss, [...]

LOS ANGELES - OpenAP, the advanced advertising company for television, today said it had received an investment from the venture capital arm of data cloud company Snowflake. With the backing of Snowflake Ventures, OpenAP plans to speed up the development of OpenAP Data Hub, the company’s cross-platform and cross-publisher clean room solution. Financial terms of the deal weren't disclosed. The deal [...]

What if the "C" in "CTV" stood not for "connected" but for "counterfeit"? That is the growing fear of many ad buyers, as the scale of the digital ad fraud challenge crashes on to the medium's shores. In this video interview with Beet.TV, Tamer Hassan, Co-Founder & CEO, HUMAN Security, a cybersecurity firm, lifts the lid on the practices hitting connected TV. Falsified [...]

When Amazon Prime Video began streaming live Thursday Night Football (TNF) in September in a $1 billion-a-season deal, it was hailed as a revolution in sports broadcasting. Traditionally, it might have taken days or weeks to learn just how successful the show was for advertisers. Kevin Krim found out the next morning. In this video interview with Beet.TV, Krim, president and CEO [...]