SANTA MONICA, Calif. – Audience measurement company Nielsen is preparing to release its Nielsen One Ads service to help marketers and media buyers guage cross-platform campaigns, a necessity as people spend more time with streaming video on different devices. Advertisers want to understand how their customers engage with content, whether it’s user-generated or produced by a studio. “When we sit down [...]

SANTA MONICA, Calif. – Stricter privacy laws and growing legal liabilities for information security have pushed the media and marketing industries to find a technology that will help them to track people’s exposure to advertising without invading their privacy. The development of privacy-centric identifiers is significant for consumer data company TransUnion. “In many cases, a pretty unique approach that we take [...]

LONDON, UK — At the turn of another year, 2023 is on the horizon. But what do the next 12 months hold in a space which has already seen so much innovation? In this fireside with Beet.TV's Jon Watts, Sean Buckley, Chief Revenue Officer, Magnite, explains what developments are most exciting. Personalization taking off Buckley says 2022 was the first year that addressable, biddable [...]

SANTA MONICA -- Addressable TV has built the footprint, now it has to walk the walk. In recent years, more TV households have got lit-up with the capability to swap-out specific ads for specific homes. In this video interview with Beet.TV's Jon Watts at Beet Retreat Santa Monica, Ampersand CEO Nicolle Pangis says utilization of the capability has not been widespread enough. [...]

LONDON, UK — It is the UK's main commercial free-to-air broadcaster, with a solid heritage in linear mass-market viewing, and once struggled to make headway online. Now, with the relaunch of its online viewing platform and expansion in its TV ad targeting capabilities, ITV is offering a litany of digital-style capabilities. Given ITV's massive scale, that could mean UK viewers and advertisers [...]

SANTA MONICA, CA — So, you can now target your TV ad at an individual household. That's great. But, in a multi-person home, how do you know who is watching? Answering that question is going to require bridging so-called "household graphs" with an understanding of individuals - and Scott McKinley thinks he may have the secret sauce. Truth in focus San Francisco-based Truthset was [...]

LONDON, UK — What will the TV commercial break look like in five years? If James Wilhite gets his way, it will include more innovative formats delivered thanks to ad server-side technology. In this video interview with Beet.TV, Wilhite, Head of Product, Publica, explains how he thinks the traditional commercial break could soon be re-invented. New-look break Speaking with me at Beet.TV's London summit [...]

SANTA MONICA, CA — It seemed like such a lightbulb moment, the idea that measuring actual connected TV consumption could improve the measurement of TV ads to such a personal degree. Unfortunately, "household identity graphs" don't necessarily solve the intrinsic problem that TV sets often enable communal viewing. In this video interview with Beet.TV, Field Garthwaite, Co-Founder & CEO, IRIS.TV, says he has [...]

Preventing advertising fraud on connected television has become a bigger concern as scammers target platforms that have a high cost per thousand (CPM) rate, making such schemes more lucrative. Companies are developing different ways to thwart fraud. For Samsung Ads, the ad sales group at the consumer electronics giant, that means providing a security throughout its networked systems. Samsung’s Tizen operating [...]

LONDON, UK -- Ana Camara doesn't want business to get stuck in the past. But she does want to turn the clock back to a time when buying TV ads was more straightforward. As senior director, global investment, GroupM, Camara is sitting atop the ad budgets of multi-national brands who are clients of the world's biggest-spending ad agency. But she says the modern [...]

LONDON - The man who runs the platforms through which British viewers have traditionally watched linear TV is hoping Santa Claus will gift regulation that would secure channels' prominence on smart TV devices. The UK's Freeview and Freesat platforms are the traditional main electronic program guides (EPGs) for the UK's digital terrestrial and digital satellite TV viewing. But, these days, alternative [...]

SANTA MONICA, Calif. – The mobile era has given people more ways to spend time with electronic media, challenging advertisers to the get the attention of consumers who use many devices at the same time. Watching television, as one example, can be accompanied with other activities such as looking at a social media app on a smartphone or viewing websites [...]

SANTA MONICA -- What does "programmatic" mean when it comes to television, and how likely is it to reach higher heights? The tech-mediated trading of digital ads first hit display with automation and auctions top of mind. But, in this video interview with Beet.TV, Jake Richardson, Director, TV Partnerships, The Trade Desk, says that can't happen in the TV world. The Trade Desk [...]

SANTA MONICA, Calif. – Stricter privacy laws and heightened public awareness about data sharing have pushed marketers and media companies to find ways to improve advertising campaigns while keeping batches of consumer information separate. Data clean rooms provide a way for advertisers and publishers media companies to match consumer data without sharing it. Another goal also is to avoid spawning more [...]

SANTA MONICA -- You could build complex infrastructure to correlate your CTV ad consumption back to households. Or you could start with an identity system that starts with households at the core. In this video interview with Beet.TV, Cadent's Tony Yi urges executives not to overlook the straightforward option. House in order Cadent provides software platforms for connecting buyers and sellers of addressable TV [...]

SANTA MONICA, Calif. – Whether people are watching a YouTube influencer on television or a favorite series on a mobile device, the pervasive accessibility to content is changing their ideas about how watch video. Advertisers must understand these habits as they seek to reach consumers across multiple connected devices. “We need to actually follow their consumption habits and be able to [...]

SANTA MONICA -- If it looks like the party is over for digital identifiers, the party is just getting started for true data about your own audience. One solution to the deprecation of identifiers like cookies and IDFA is so-called "identity matching", software which aims to stitch together available signals. In this video interview with Beet.TV, René Plug, VP Corporate Development, TripleLift, [...]

SANTA MONICA, Calif. – Marketers are gaining more ways to show different advertising to different consumers during the same television programming as addressability encompasses a broader range of linear and digital channels. Entertainment and media giant Disney has made a significant push into streaming as advertisers seek to reach consumers on any viewing device. “If I look at Disney's total viewership [...]

SANTA MONICA — The new capabilities of "addressable" TV allow more granular targeting than mere demographic or show-adjacent placements of traditional linear ever afforded. But what exactly are the big recent developments? In this video interview with Beet.TV, Jason Brown, SVP, Head of Advertising Sales, DIRECTV Advertising, spotlights two key recent trends. 1. The new day-part Brown, whose company has been an early pioneer [...]

SANTA MONICA, Calif. — Viewership is booming, the number of players in the market is multiplying and the economic headwinds are blowing in their direction. But how can ad-supported video-on-demand (AVOD) services grow through their current halcyon days whilst keeping the viewing experience top of mind? In this video interview with Beet.TV, one ad-tech exec says the services need to watch the [...]