LONDON, UK -- It was already a significant European TV player, now RTL Group's advanced advertising division is building out an array of streaming TV viewing and measurement services. RTL AdAlliance this year made structural changes designed to boost that capability. In this video interview with Beet.TV, Stéphane Coruble, CEO, RTL AdAlliance, explains how the company has come together. Growing demand "The acronym 'TV' [...]

LONDON, UK — In the new TV landscape, measurement companies want to know who is watching a show and at which moments. In the near future, facial recognition technology on TV sets could help them do just that. In this video interview with Beet.TV, Yan Liu, CEO & Co-Founder, TVision, explains why this data will help "calibrate" TV ratings. Look who's watching TVision is [...]

LONDON, UK — Piece by piece, the connected TV experience is improving for viewers, broadcasters and advertisers alike, as tech firms improve the offering. That has certainly been the case for ad server firm SpringServe in the last couple of years. In this video interview with Beet.TV, Léon Siotis, Head of International, SpringServe, talks about the state of play, and what comes [...]

SANTA MONICA — For many, the promise is clear - programmatic ad technology is about automating ad operations, leaning back and revelling in efficiency. If only it were really like that in practice. In this recorded fireside interview with Tameka Kee at Beet Retreat Santa Monica, Moe Chughtai, Global Head of Advanced TV, MiQ, explains why the quest for "easy" is actually [...]

As more households connect their televisions to the internet and choose among hundreds of CTV apps to watch, television’s mass audience is becoming more fragmented than ever before. In many ways, CTV resembles other kinds of digital media, offering a wider variety of brands a way to not only introduce themselves to viewers, but also to entice them to take [...]

SANTA MONICA, Calif. – The growing popularity of streaming video has led to a greater push for audience metrics that more accurately reflect people’s viewing behavior among different platforms and devices. Media measurement also is incomplete if it doesn’t capture data about the fast-growing Hispanic market, Dan Aversano, senior vice president of analytics and advanced advertising at Spanish-language media giant [...]

LONDON, UK -- Claiming almost 36 million registered users, UK broadcaster ITV's new ITVX viewing platform would count almost half the country's population in its database. Coupled with its programmatic targeting system Planet V, that gives the broadcaster a scaled foundation for a new era of UK targeted-TV-ad growth. But, in this video interview at Beet.TV's London summit in December, Lara Izlan, [...]

LONDON, UK -- While other UK public service broadcasters continue their strategy of building their own streaming services, Channel 4 is also venturing out, in search of younger viewers. While it continues to major with its own All 4 platform, which is being renamed simply "Channel 4", the broadcaster has re-ignited a partnership with YouTube to publish both long- and short-form [...]

SANTA MONICA, Calif. – Media buyers have been look for sources of television advertising inventory to help them reach audiences, especially millions of younger consumers who canceled cable and satellite service or never ordered it in the first place. A significant source of inventory is coming from major streaming platforms such as Netflix and Disney+ that are adding ad-supported tiers [...]

SANTA MONICA, Calif. - Consumers are dividing their time among more kinds of electronic media and viewing devices, driving a call for additional methods to help set the value of advertising transactions, or currencies, in a multimedia landscape. Alternate currencies are likely to have a bigger role in the next upfront sales season, when television networks and digital media companies [...]

SANTA MONICA, Calif. – Consumers for years have divided their time among electronic media, such as watching television while surfing the web or scrolling through a social media feed. The popularity of smartphones magnified this behavior, vexing marketers who seek assurance that potential customers are seeing their advertising. Brands increasingly want to know whether consumers paid attention to ad campaigns, and [...]

LONDON, UK — Incremental software releases aren't always considered the sexiest. But, for CTV, a 0.1 bump could be big news. That is according to one man who runs one of the main ad servers for connected TV. In this video interview with Beet.TV's Jon Watts at Beet.TV's London summit in December, James Wilhite, Head of Product, Publica, explains why OpenRTB 2.6 [...]

The growing number of households that are hooking up their televisions to the internet is producing vast amounts of data about what kinds of programming and advertising is being delivered to viewers. As marketers face greater pressure to produce measurable results and business outcomes from their campaigns, connected television (CTV) is adding a new dimension to their media strategies. “That ability [...]

LONDON, UK — It counts half the UK population as a registered user of its streaming platform. Now ITV wants other broadcasters to join the data party. ITV recently relaunched its streaming platform as ITVX, a stronger offering with slicker UI and new-look linear channels. Meanwhile, Planet V, its system for agencies to buy ITVX inventory programmatically, has gained real traction [...]

SANTA MONICA, Calif. – One of the drearier parts of being a knowledge worker is doing repetitive tasks that take time away from other responsibilities requiring creativity, such as business development and strategy. Workflow automation promises to transform how media and marketing professionals do their jobs and unlock productivity, especially as traditional linear television converges with digital video. “Getting workflow automation [...]

The IAB’s Annual Leadership Meeting is an occasion for thought leaders to come together and share ideas that help to set the tone for the media and marketing industries throughout the year. Next month’s gathering in Marco Island, Florida, will include a significant presence of executives from major brands such as Pepsi, UPS, General Motors and Shake Shack. Media buyers [...]

LONDON, UK — While most UK public service broadcasters remain intent on growing their own cross-platform streaming environments, Channel 4 is has decided it also needs to find audiences in the other places they go to watch video. Ad-funded but with a public remit to take creative risks, Channel 4, which celebrates its 40th birthday in 2022, is monetizing those audiences [...]

Connected television has become the latest front in the fight against advertising fraud as scammers target a relatively new platform with high prices compared with other media outlets. IAB Tech Lab has played a key part in establishing technical standards to make the CTV ad marketplace safer for brands and spur growth in automated media buying. The group has years of [...]

LONDON, UK — After a few years in which the center of the TV industry's gravity had swung toward streaming subscriptions, the re-emergence of ad-supported models is now the driving force. But that rise is not necessarily new. Not only had free-to-air TV continued to exist alongside historic linear pay-TV; arguably, the recent growth of subscription content was also driven by [...]

LONDON, UK — Last time Malin Häger spoke with Beet.TV, she said TV was "super-hot" in Sweden, under-going a renaissance. That was in 2018. Six years later, the Nordic Sales Director, Advertising, for Swedish broadcaster TV4 Media says things are improving further, with a new measurement initiative giving advertisers more insight into cross-screen viewing. I spoke with Häger at Beet.TV's London summit [...]