Recent Videos
Demand Studios is “Largest Single Contributor of Content to YouTube”
HOLLYWOOD -- Demand Studios, a Los Angeles-based producer and distributor of Web video programming, is the largest single content contributor to YouTube, Steven Kydd, Executive VP told Beet.TV in this interview earlier this week in Hollywood. He said the company as about 160,000 video up on YouTube. He told us that the company creates "thousands of videos per day." He [...]
Believe It! comScore Chair Tells Beet.TV: Online Video Ads Provide Huge “Lift” of 40 Percent in Increased Buying
HOLLYWOOD -- comScore, which closely tracks the online viewing and shopping of 2 million individuals, has found extraordinary "lift" in online video advertising on consumer behavior. In an interview with Beet.TV, comScore co-founder and chairman Gian Fulgoni says that exposure to online video advertising can lead to a 40 percent increase in buying a product or service.We caught up with [...]
Sun Never Sets over Brightcove…..Big Global Expansion in Japan Announced
HOLLYWOOD -- Brightcove, the Boston-based video services company which has established itself as leading video solution for U.S. publishers, has built a considerable presence in Japan, the company will announce Tuesday. "Brightcove now operates in 27 countries. Twenty-two percent of their revenue is now being generated via customers in Europe and Asia, which is adding to their big footprint in [...]
YuMe Reaches Massive Scale, Second to YouTube in “Potential” Reach for Advertisers, comScore
Not a content company or aggregator of content, YuMe is an online video advertising network which serves some 500 publishers with the collective potential to reach 46 million unique video viewers. That's second only to YouTube, according to the latest report by comScore Video Metrix. The report compiles the numbers of all the YuMe publishers into the cumulative, unduplicated number. [...]
RNC’s New Media Chief: “There’s going to be a massive need for reactive media”
The Republican National Committee has tapped Todd Herman, veteran Microsoft executive, to head its new media operation. Back in 2006, I interviewed Todd about the opportunity around online video for "non" media companies. I taped this segment in the New York Microsoft offices.He said that one of the most important reasons companies need to get into online video is to [...]
MTV Seeks Online Partners and Innovation in Lean Times
AUSTIN -- David Gale, Executive VP of MTV Networks, who heads up online operations, tells Beet.TV that even a giant media enterprise like MTV needs to seek partners to reach an audience which has become defuse in a maze of social networks. Daisy Whitney, who conducted several interviews for Beet.TV at SXSW, caught up with David earlier. David told Whitney that [...]
Media Disruption can be a Plus for Marketers, Digitas’ Christine Beardsell
AUSTIN -- Original content for the Web can provide unique opportunities for marketers, according to Christine Beardsell, vice president, creative director of Digitas's brand content group, The Third Act.We caught up with her earlier this week at SXSW-- Andy Plesser, Executive Producer--
Google’s Irene Au on the “Culture of Empowerment”
AUSTIN -- Earlier this week at SXSW we caught up with Irene Au, who heads up Google's user interface design and user research operations. She spoke on the culture of innovation at at Google. She explains how a culture of innovation is fostered by a 'bottom up" structure where innovation comes from employees from various levels of the company.Irene also [...]
OMG: A Robot Removed Her Fibroids…..and Lots More on Beet.TV’s New Medical Show!
Today we launched BeetMedicine.TV, a new videoblog about women's health. The show offers viewers the opportunity to learn about medicine through a series of unique interviews with prominent physicians from the nation’s leading medical institutions and private practices. Earlier this month we were in San Francisco at UCSF to interview Alison Jacoby, MD about her use of a robotic device [...]
Hulu Experimenting with Interactive Ad Formats, CTO Tells Beet.TV
AUSTIN -- Hulu plans to premiere its third national prime-time ad this week on Thursday on Fox and NBC, said Eric Feng, senior VP and chief technical officer in this interview on Monday. Interviewed at SXSW, Feng spoke about the ad campaign, how the latest ad builds from the earlier campaign, Hulu’s goals for the year and its plans to [...]
Advertisers Getting ROI on Web Video Shows, Diggnation’s Alex Albrecht
Advertisers who were previously nervous about Web video are starting to get religion thanks to the return on investment in the medium, said Web star Alex Albrecht in an interview with Beet.TV at SXSW. The star of three successful web shows, "Diggnation," "Totally Rad Show" and "Project Lore," Albrecht is in Austin to host live versions of some of his shows [...]
Blip.tv is Integrated onto Boxee, Mike Hudack Explains
AUSTIN -- We caught up with Blip.tv CEO and co-founder Mike Hudack at SXSW to learn about the integration of Blip.tv onto Boxee. Here is more on the news by Daisy Whitney, reporting on TV Week.-- Andy Plesser, Executive Producer
SXSW: Economics Tamp Down the Enthusiam of Web Video Producers, Zadi Diaz
AUSTIN -- Zadi Diaz has established herself as one of the pioneers in original Web video, known for several shows including Epic Fu. She has recently linked up with NextNewNetworks for series about Hollywood called, Hacking Hollywood, as reported earlier this month. We caught up with Zadi this morning at SXSW to catch up on her new show and the difficult [...]
Kosmix has Organized 5 Million Web Categories, The New York Times
Kosmix, the up and coming search company has a made a great deal of progress, creating a taxonomy of 5 million categories, according to a report in The New York Times. I've republished my interview with Kosmix co-founder Anand Rajaraman.-- Andy Plesser
Seattle’s Delve Makes Video Metadata Available to Publishers Big and Small
I interviewed Alex Castro, founder and CEO of Delve Media, at the Beet.TV Online Video Roundtable earlier this month. Alex explains the value of Delve in a field filled with big, established competitors. He says the company's ability to mine and organize the medata surrounding the spoken word in video is the unique. He says the company is providing this [...]
Adobe Sees Growth in Web Services Business
Adobe, known principally as a software company, is expanding Web services business according Bill Rusitzky, who heads business alliances at company. I spoke with him last week in San Francisco at Adobe's offices.He says the services business is in its "infancy" but will grow. Among the sites are Photoshop.com and its biggest, Scene7.-- Andy Plesser, Executive ProducerDisclaimer: Adobe is a [...]
iWidgets Powers CBS’s “CSI” on Facebook
Video consumption is becoming less of destination scenario. Many of us are watching videos on social networks, so widgets are increasingly important. At the Beet.TV Online Video Roundtable I interviewed Peter Yared, CEO and founder of San Francisco-based iWidgets.Peter explains the company's strategy and the work it is doing for CBS Interactive and the "CSI" show.-- Andy Plesser, Executive Producer
Msnbc.com Expands News Video for Mobile Devices
Msnbc.com has announced that it has expanded its offering of television news programming to mobile devices through an alliance with Transpara. NBC News shows to be sent to mobile devices will include "Today," "Nightly News with Brian Williams" and "Meet the Press." Several MSNBC shows are going mobile too, including "Harball with Chris Matthews" and the "Rachel Maddow Show."Here's the [...]
Little Fora.tv Challenges CharlieRose.com in Popularity
Here at Beet.TV we are like to chronicle how small media brands, with no legacy, emerge to grab attention. Fora.tv, launched in 2007, is a site which presents videos of thought leaders speaking in public forums. It been gaining some traction over the past three months. According to Compete, Fora bested Charlie Rose online in traffic in December and January and [...]
Young Adults Giving Up TV in Big Demographic Shift, Adobe’s Top Biz Dev Exec
SAN FRANCISCO -- Online video is replacing television for consumers 25 years and younger as part of a dramatic demographic shift. Watching video on a personal computer is becoming the principal way young adults consumer video. On Tuesday, I spoke with Adobe business development chief Bill Rusitzky. For many young adults 25 and under, there is a greatly diminished interest in watching television as video [...]





