AUSTIN — Hulu plans to premiere its third national prime-time ad this week on Thursday on Fox and NBC, said Eric Feng, senior VP and chief technical officer in this interview on Monday.

Interviewed at SXSW, Feng spoke about the ad campaign, how the latest ad builds from the earlier campaign, Hulu’s goals for the year and its plans to experiment with interactive ad formats.

Update: 3.23:  Traffic jumps at Hulu, Erick Schonfeld reports at TechCrunch.

— Andy Plesser, Executive Producer