In an age of distraction, many advertisers wish they could tap into a captive audience. Well, there can be few more captive viewers than those on a jet plane. That's why United Airlines recently launched Kinective Media, billed as the world's first traveler media network of scale. In-flight Addressability With over 165 million passengers flown in 2023 and more than 100 million unique IDs, United [...]

As consumers seek more control over how their personal data are shared with brands, marketers are returning to contextual advertising – or placing ads next to content that’s most likely to engage a target audience. This shift is occurring as advances in artificial intelligence fortify contextual signals. “Contextual AI can help influence consumer behavior in a couple of different ways,” Clarissa [...]

CANNES -- In an age when clients demand hard business outcomes from their ad spending, it is incumbent on agencies to harness the right data for optimizing and restructuring media buys. But that is a challenge which relies on having the right data relationships in place throughout the process, as well as deploying the latest AI algorithms. "Our clients are expecting business [...]

CANNES — The Walt Disney Company is already known for its Magic Kingdom. Now it is also bringing some “magic” to contextual ad targeting. The company has set a goal of achieving over 50% of its revenue through automated channels and is on track to exceed that target, making programmatic central to how Disney goes to market and scales its business. Now [...]

CANNES -- The phenomenon of "connected commerce" is not just about retailers or consumer goods companies. In a recent white paper, Omnicom explored the various ways in which consumers are interacting with shoppable moments - and found that consumers themselves have considerable influence over the emerging category. In this video interview with Beet.TV editorial director Lisa Granatstein, Joanna O'Connell, Chief Intelligence Officer at [...]

CANNES — Not all CTV impressions are created equal. To get the best results, advertisers need to ensure they are buying premium CTV inventory with professionally-produced content that engages fans. That’s according to one executive who says he knows the roadmap to premium placement. "If you want premium content and you want a premium environment, you have to buy premium CTV," says David [...]

CANNES -- The advertising industry is looking for alternative ways to target high-quality audiences as cookies disappear from the marketplace. Retail media, with its access to valuable first-party data based on real shopper behaviors, is stepping up to fill this gap. In this video interview with Beet.TV, Kristi Argyilan, SVP of Retail Media at Albertsons Companies, says retailers can now build scaled [...]

CANNES – Retailers that sell advertising make themselves more valuable to marketers by gathering as much information as they can about their customers. These data can be harnessed to improve audience targeting for a variety of brands. “We are very data-driven. If we don't use data, it doesn't count,” Amie Owen, global chief growth officer at Interpublic Group’s Kinesso Commerce, said [...]

Amid the turmoil of cookie deprecation, ad buyers are looking for new identifiers. One of those new signals is emerging as traveler information, which ad agencies are saying can help paint a more holistic picture of target audiences for advertisers. In this video interview with Beet.TV, Jessica Brown, Managing Director of Digital Investment at GroupM, explains the appeal. Inflight Opportunity "Traveler (data) helps paint [...]

The retail media boom shows little sign of slowing down, as eMarketer's latest forecast projects the category growing from 14.1%  to almost 25% of all US media ad spend by 2028. According to eMarketer: "More budget is migrating into off-site channels such as connected TV (CTV) and web publishers’ display inventory." According to Chris Feo, SVP of Global Sales at Experian, retailers [...]

As digital ad identifiers have been throttled in recent years, many in the industry are looking back to contextual targeting. But, when the context is as limited as show descriptions, that may not be enough to power the depth of targeting many ad buyers want. In this video interview with Beet.TV, Jon Wallett, VP of Sales, East Coast at Seedtag, Says: "It's pretty [...]

CANNES — A new type of advertising is taking flight, after United Airlines announced it was bringing personalized ads to its new media platform, and specifically to personal devices onboard via a partnership with Magnite. It is one of the first instances of "commerce media" interacting with digital ads in the travel environment. For now, United's Kinective Media is focusing on its own ad sales, but [...]

In years gone by, NBC’s Olympics coverage was sometime criticised for practices like airing events on tape-delay due to broadcast schedules. But the infinite space afforded by online distribution changes all that. In this video interview with Beet.TV, Josh Noval, SVP of NBC Olympics & Paralympics Advertising & Partnerships at NBCUniversal, explains the role Peacock will play in NBCU’s coverage of the upcoming [...]

CANNES — The Wall Street Journal’s publisher has called on the advertising and media industry to shine a “spotlight” and join the fight for press freedom, as his reporter faces conviction and imprisonment in Russia. Evan Gershkovich has already been imprisoned in Russia for over 15 months, facing what many say are false accusations and a sham trial. With a trial set [...]

CANNES – Omnicom Media Group, a unit of the advertising holding company, announced partnerships with Instacart, Amazon, The Trade Desk and TikTok that aim to help brands reach target audiences while supporting e-commerce. The collaborations also seek to build on the growing segment of influencer marketing. “The opportunity with all of these partnerships is the ability to link upper funnel channels [...]

In Cannes, the Croisette in front of the town's Palais des Festivals may be more commonly associated with the red-carpet glamor of the movie screen. But, this week, Beet.TV is taking center-stage. For the second consecutive year, Beet.TV has brought its own creative twist to the main thoroughfare outside the International Festival of Creativity. Beet Art is a collection of purple-hued spins [...]

In a fragmented media landscape, advertisers face significant challenges in delivering personalized stories to consumers. However, contextual AI offers a powerful solution by allowing advertisers to stitch together a wealth of data and context from various sources. In this video interview with Beet.TV, Adam Hancox, SVP of Precision at Zenith, says he is excited because "we can utilize a lot more signals [...]

The Cannes Lions International Festival of Creativity, which began on Monday, June 17, 2024, is shaping up for its biggest year ever, as the advertising industry's premier event continues to evolve and expand. Despite initial concerns about the macro environment and potential impacts from recession and geopolitical problems, major partners like Amazon, LinkedIn, TikTok, Meta, and Google have stepped up their [...]

The travel industry is undergoing a significant transformation, with new opportunities emerging for brands to connect with consumers at various touchpoints throughout their journey. With airlines launching their own travel media networks, Jill Cruz, EVP of Commerce Strategy at Publicis Commerce, says it is an exciting time for advertisers. But, she says, those networks are just the tip of the iceberg. The Power of Segmentation [...]

In the data-driven ad world, we often hear executives talk about the importance of ad relevance. What what is relevance, really? For many, that word means simply personalized ads. But Srishti Gupta, Chief Product Officer at Rokt, goes deeper than that. Relevance from Rokt "Relevance is not personalization. Completely different," Gupta explains, in this video interview with Beet.TV editorial director Lisa Granatstein. "Personalization would be like, [...]