Programmatic advertising has been steadily migrating from its web display origins to the new connected TV (CTV) screen. In this video interview with Beet.TV, Katy Loria, Chief Revenue Officer, FreeWheel, says she has noticed an uptick in enthusiasm. But, still, there is work to be done to take programmatic to the heights Loria believes it can reach. A Confident Leap into Programmatic "What's working [...]

SAN JUAN, PR — What place does a supermarket giant have in the science-led digital ad data future? A big one. Kroger Precision Marketing (KPM) is a data-driven advertising platform developed by the Kroger Co. Launched through Kroger's subsidiary 84.51°, KPM leverages customer insights and analytics to enable personalized marketing. Its programmatic offering, Direct Connect, launched in the fall of 2023, and [...]

In a landscape where connected TV (CTV) is ascending and linear television decelerates, industry players are rethinking their approaches to media buying and selling. "I felt like we were in the gangly teenage years of our transformation," says Ramsey McGrory, Chief Development Officer, Mediaocean. "We still have a lot of work to do." In this video interview with Beet.TV, McGrory points out the [...]

SAN JUAN, PR — As the industry heads into another upfront TV ad sales season, some may be expecting the familiar pattern of publishers pitching their creative opportunities. While that may still be the case, Travis Scoles is expecting audience identity and new-wave measurement capabilities to take center-stage. As senior vice president of advanced advertising at Paramount, Scoles shares his insights with [...]

How can the ad industry benefit from shoppable TV ads in a world where TV platforms weren't build with shoppability in mind? For respected media industry analyst Rich Greenfield, the answer could be consumer-contextualized ad targeting. We spoke with Greenfield, General Partner, LightShed Ventures after his fireside chat on the stage of the CTV Connect conference  in Manhattan this week. He was interviewed on [...]

SAN JUAN, PR — Artificial intelligence is no longer just a buzzword—it's poised to revolutionize the media industry, transforming everything from creative generation to consumer engagement. Mike Bregman, chief activation officer at Havas Media Group, reveals how the group is leveraging "meaningful AI" to elevate its media planning and optimization strategies in this video interview with Beet.TV contributor Rob Williams at [...]

MARCO ISLAND, FL – Amazon, Netflix and Disney are among the media owners that have started to sell advertising on their streaming services, giving brands more ways to reach U.S. consumers. Those audiences include people whose viewing habits shifted away from traditional linear television during the pandemic, which temporarily halted live sports and the production of new shows and movies. “We're [...]

MARCO ISLAND, FL — In the new age of CTV advertising, targeting is not the only game in town - advertisers increasingly want performance-driven TV ads, too. In this video interview with Beet.TV, Ziggy Zografakis, Director, Ad Product Partnerships, Roku, explains how the streaming TV platform is offering ad buyers outcome capabilities. He says the company is working with retail media operators to [...]

SAN JUAN, PR -- The Beet Retreat is always an occasion when all sides of the advanced video and TV advertising industry can come together to share best practice. But research VAB presented at this year's Beet Retreat San Juan suggests advertisers and their agencies are not on the same page. VAB commissioned research to understand what both sides think constitutes "premium [...]

MARCO ISLAND, FL — Retail media is not just climbing; it's soaring, and Connected TV (CTV) is the wind beneath its wings. With the convergence of highly engaged audiences and high-impact content, CTV has become the new frontier for retailers who are lighting up their own ad operations. But, in this video interview with Beet.TV at IAB’s Annual Leadership Meeting, Jill Cruz, EVP, [...]

MARCO ISLAND, FL — In the AI age, the adage “Garbage In, Garbage Out” may never have been more true. Given that machine learning and large language models rely on training data sets, the provenance of those inputs is critical. Those in advertising hoping to harness the technology should take note. In this video interview with Beet.TV at the IAB’s Annual Leadership [...]

In the swiftly evolving arena of digital media and advertising, industry professionals are constantly grappling with the challenges of identity, data targeting, and analytics. Ahead of speaking at Beet Retreat San Juan 2024, Kevin Kowalick, the VP Strategy for Media & Entertainment at TransUnion, says marketers, solving for cookie deprecation, are moving off a technology that was "never designed for what [...]

MARCO ISLAND, FL – Podcasts can expand the time people spend with media, giving listeners a way to hear a broad range of spoken-word content while they’re doing other things such as commuting, doing chores or working out. The audio format also gives marketers a way to reach engaged audiences with a data-driven advertising strategy. “Audio is so much more than [...]

CVS’ retail media platform, CVS Media Exchange, (CMX) will adopt the LiveRamp data clean room solution rolled out by Pinterest, so that its consumer packaged goods (CPG) advertisers can track product sales coming from Pinterest ads. It is another move showing the growing adoption of the clean room technology, which allows for anonymized consumer data matching, as well as the enhanced [...]

In the rapidly evolving landscape of digital advertising, the topic of signal loss is becoming increasingly prominent. The deprecation of third-party cookies, IP signal loss, and the advent of numerous new state laws are just a few of the changes contributing to an environment where personal data is less accessible and its processing is fraught with risk. Speaking ahead of Beet Retreat [...]

The support of the industry for Beet.TV is deeply important and appreciated.  We are delighted to be associated with Sean Cunningham and VAB, the ad-supported TV industry organization. Sean will be with us in San Juan next week at the Beet Retreat with VAB board members Louis Carr, President, Advertising Sales at BET Media Group;  John Halley, President at Paramount Advertising; [...]

MARCO ISLAND, FL — How do you keep a viewer engaged when it’s commercial break time and their smartphone is just a few inches away? For Luc Marsolais, the answer lays in innovating the CTV experience. In this video interview with Beet.TV, Marsolais, Chief Operations Officer, Sharethrough, explains what his company is doing about it. Innovations That Drive Attention Marsolais says that by integrating related [...]

MARCO ISLAND, FL – As retailers evolve into media outlets, their relationships with consumer packaged goods companies that fill stores with products also are changing. Brands are demanding that retailers show results in the same way that traditional publishers do. “Retail media from a brand perspective…they are our biggest partners, our biggest customers. They are the ones who actually are our [...]

In a landscape void of cookies, advertisers and publishers are facing what some call the great reset, a moment that's reshaping how media is valued and measured. Amidst this digital transformation, David Simon, GM of Growth Initiatives at Moloco, radiates optimism about the opportunity for a more equitable playing field across various media forms. In this video interview with Beet.TV ahead of [...]

MARCO ISLAND, FL — The digital advertising landscape is on the brink of a seismic shift, as the industry prepares for the inevitable deprecation of third-party cookies. In this video interview with Beet.TV, Patrick McCarthy, SVP of Programmatic Monetization, Dotdash Meredith, advocates for a reimagined programmatic business. While there is currently disruption, he believes the outcome can prioritize consumer privacy while rewarding high-quality publishers. A [...]