Adtech company Infillion in the past year acquired MediaMath and began to re-establish the adtech pioneer by integrating its technology with its own programmatic brands. The automated buying and selling of advertising will continue to grow as marketers seek to harness customer data more effectively. “The transition to first-party data and cookieless solutions…really provides opportunities for personalization and for privacy-conscious advertising [...]

Once upon a time, it was the only ad-targeting game in town. But context in advertising was overtaken for a time by data, demographics and ethnographics. Now, with the deprecation of cookies looming, contextual AI is coming back to the fore, helping advertisers understand not just who their audience is but also the environment and mindset in which they are receiving ads. In [...]

The popularity of connected devices such as smart TVs and mobile phones not only has transformed how people watch video programming, but also how advertisers engage with audiences. Connected television provides marketers with a growing range of digital tools. “All the things that were great about television and all the reasons that we wanted to advertise in television: that exists in [...]

IPG was one of several honorees celebrated at the second annual Women in Media & Marketing Awards Luncheon. Held at JPMorgan Chase Headquarters in New York on May 2 to benefit Breastcancer.org, Beet.TV was on site and spoke with Channing Martin, Chief Diversity & Social Impact Officer, SVP, IPG, who accepted the Champion of DEI Award on behalf of the company. “It’s [...]

Advertisers in the United States are wasting $22 billion a year in what’s known as the programmatic market, which automates transactions between buyers and sellers of media, according to a study by the Association of National Advertisers. Media buyers are demanding greater transparency from demand-side platforms that provide a gateway into the marketplace. “It's becoming increasingly more difficult to track the [...]

Uber Technologies is working to expand its advertising business by touting its unique value proposition to brands. Its ride-sharing and food-delivery apps have geographical and order-history information that can help to determine consumer intentions. “We're growing rapidly. Our formats are growing rapidly,” Megan Ramm, global director and head of consumer packaged goods partnerships at Uber Ads, said in this interview with [...]

Traditional advertising methods are losing their effectiveness, as audiences shift away from old-school TV and toward connected TV (CTV), meaning advertisers face new challenges in reaching their target consumers. But Kartal Goksel, CTO of Seedtag, believes that contextual AI holds the key to unlocking the full potential of advertising in this new era. In this video interview with Beet.TV, Goksel says the [...]

They have been two of the fastest-growing consumer media in recent years. Now the digital ad industry's umbrella group sees a brighter future at their fusion. The intersection of Connected TV (CTV) and podcasting represents one of the most dynamic frontiers in digital media, promising innovative ways for advertisers to engage with audiences, according to Cintia Gabilan, VP, Media Center at [...]

Advertising can inform, entertain and inspire consumers on their journey toward a purchase. The moment they’re at an online checkout is key for brands that seek to cross-sell or up-sell other products and services. “The moment that matters most in e-commerce is when somebody has done their browsing, done their shopping, put something in their cart and they're ready to check [...]

As the advertising landscape continues to shift with the impending deprecation of third-party cookies, marketers are increasingly turning to contextual advertising as a way to effectively reach their target audiences. Contextual advertising, which involves placing ads in relevant content environments, has been around for a long time but is gaining new importance in the current climate. In this video interview with Beet.TV, [...]

Adtech company Infillion in the past year acquired MediaMath and began an effort to re-establish the adtech pioneer by integrating its technology with its own programmatic brands such as TrueX, NeXt and InStadium. “The TrueX side of our house is the bespoke opt-in creative solutions. When it comes to the MediaMath side, it's really exciting for us to start exploring this [...]

Are you reaching your customers where they are spending the most time? Nearly 80% of all US consumers are now watching digital video monthly, with the average person tuning in for over four hours a day. That's an extra 30 minutes per day compared with just two years ago. "As more content comes online and more services come online, that's where the [...]

Contextual ad platform Seedtag this week acquired sell-side ad platform Beachfront to expand its business in the growing area of connected television. Financial terms of the deal weren’t disclosed. With the acquisition, Beachfront's technology, premium inventory and expertise in CTV advertising will be integrated into Seedtag's contextual ad tools to give marketers and media buyers a way to deliver privacy-first advertising [...]

Retail media is exploding, forecast by Advertiser Perceptions to grow 30% in 2024 to reach a fifth of US advertising. However, with rapid expansion comes significant challenges. In this video interview with Beet.TV editorial director Lisa Granatstein, Amy Lanzi, CEO of Digitas North America, identifies the primary issue as the retail sector's nascence in the media capability space. "Media is now a [...]

Advocates, caregivers and survivors of breast cancer were duly honored on May 2 at the second annual Women in Media & Marketing Awards Luncheon benefiting Breastcancer.org. Among the extraordinary honorees accepting an award was Jason Brum, Emerging Initiatives-Video Ad Sales at Apple. Brum’s wife Maura was diagnosed with an aggressive form of breast cancer 12 years ago and underwent “an arduous [...]

Retail media networks offer brands an opportunity to unlock consumer insights that were once the preserve of retailers and credit card companies. That’s according to Dave DeRobbio, Director of API & Off Platform Data Partnerships at Instacart Ads. The growth of e-commerce and retail media networks means brands can now access information about who bought their products. At the same time, the [...]

The deprecation of third-party cookies and emergence of new privacy technologies like Google's Privacy Sandbox will significantly disrupt the historic "currency" by which advertising on the open web is traded. That is the view of Criteo's global chief revenue officer Brian Gleason, who says the industry now needs to come together to rethink how it enables and measures advertising outside of [...]

Just over six years ago, Denise Colella was having one of the best years of her life. Married, with two young children, she had run five marathons and had a great career at NBCUniversal running advanced advertising and data strategy. Then at 44 years old, on her birthday, she was diagnosed with breast cancer. It was a scary time, but thankfully Colella received [...]

In the fast-evolving terrain of connected TV (CTV) advertising, the conversation often orbits around the latest buzzwords: interactivity, shoppable video, measurement, and optimization. Yet, according to Zvika Netter, CEO & Co-Founder of Innovid, it's an old player—the ad server—that's emerging as the unsung hero. The ad server is becoming recognized as a "critical component" in the fast-growing connected TV (CTV) advertising ecosystem [...]

The deprecation of cookies, the rise of retail media networks and the ever-present spectre of privacy - while they may seem like separate trends, these industry topics are converging on one, over-arching theme - data collaboration. That is according to Lauren Wetzel, Chief Operating Officer of data collaboration platform InfoSum, who says her panel discussion at a recent industry event was [...]