A common measurement currency for online video would be ideal, but for now two competing platforms seem to be evolving, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview taped at the recent Beet.TV executive retreat. On the one hand, there's Facebook's support of Nielsen's Online Campaign Ratings, and on the other there's Google with its active GRP ratings. [...]

Videology, the Baltimore-based video advertising services company, is expanding its platform to television advertising and the company's management of deep data around consumer preferences is key, says Tom McMahon, President, in this interview with Forrester Principal Analyst Joanna O'Connell. McMahon speaks about the expansion of the business and the opportunity in "addressability" around advertising on television. They spoke earlier this month at [...]

The giant video site Dailymotion, which has worked with marketers primarly as a distribution platform, is doubling down on content production for brands with new studios set to open soon in Paris and New York, says Roland Hamilton, Managing Director of Dailymotion in the U.S. Hamilton speaks about the role of Dailymotion as a creative partner with both agencies and brands [...]

AOL, one of the largest syndicators of news/lifestyle/entertainment videos from a range of publishers, will soon launch a platform for marketers to broadly distibute branded content. The new platform will be introduced at the upcoming Digital New Fronts, says Charles Gabriel, VP for Video Sales, in this interview with Beet.TV The new platform has been created to  meet the needs of marketers [...]

Digital video ad marketplace SpotXchange has seen a ten times increase in revenue for its real-time bidding marketplace and a seven times bump in global bid requests from 2011 to 2012, the company announced this week. At the recent Beet.TV executive retreat, we talked to the company's CEO Mike Shehan about the growth in ad exchanges over the last several years and [...]

With its 12 hours of daily live streaming, HuffPost Live is creating a giant catalogue of short video clips which are being served into the pages of the Huffington Post, a key element of the company's video monetization strategy, says Jimmy Maymann, CEO of the Huffington Post Media Group, in this interview with Beet.TV He explains that contextually relevant videos are [...]

VIEQUES -- For video to become more discoverable, the metadata needs to be more sophisticated and connect to text and other related videos as well, says Tom Wilde, CEO of RAMP, a content optimization platform during an intervew with Jason Pontin, Editor-in-Chief and Publisher of the MIT Technology Review at the Beet.TV executive retreat "Videos are the next 'text documents'," Wilde says, and [...]

VIEQUES, PR — The traditional way of thinking about online advertising exchanges is evolving, says Joanna O’Connell, Principal Analyst at Forrester Research. O’Connell explains that, "The real time bidding story is evolving to become the real time buying story.”  She says that currently, “the traditional way of thinking about ad exchanges and RTB is as a bid-based realtime market place and [...]

VIEQUES, PR - Video on the Washington Post has long been a sort of "sideshow" or enhancement to its print reporting, but is now becoming a "prime" platform for breaking news , says Vijay Ravindran, Chief Digital Officer of The Washington Post Company, in this session fromt the Beet.TV executive retreat. He is interviewed on stage by Jason Pontin, editor and [...]

VIEQUES, Puerto Rico -- Keep an eye out for "natural language searches" as they relate to video on the Web, as video search is an area likely to pick up speed, says Stephanie Sarofian, senior VP and managing director at Digitas during an interview with Beet.TV at the recent Beet Retreat. She shared her thoughts on the future of video, [...]

VIEQUES, Puerto Rico — Last week, thought leaders in online video advertising came together to discuss the problems, the challenges and the opportunities of the industry at the Beet Retreat 2013.  In this wrap-up video Ashely Swartz, CEO and Founder of Furious Minds, discusses the main thematics that came through in the panels and conversations. Swartz says, "This is a time [...]

VIEQUES, Puerto Rico -- Second-screen companion app Zeebox earned more than one million downloads in the first three months following its September launch, says Jason Forbes, Managing Director of Zeebox, in an interview with Lisa Hsia, Executive VP Digital Media at Bravo at the recent Beet.TV executive retreat. Zeebox is aiming to engage with consumers on their phones while they're watching TV. There's a huge [...]

VIEQUES, Puerto Rico — Innovid, leader in interactive online video advertising, has just released their 2012 Q4 Benchmark review, providing insight into the effectiveness of interactive video advertising.  The company’s co-founder and CTO, Tal Chalozin, shared some of the key findings of Innovid’s benchmark at the Beet Retreat 2013 in Vieques, Puerto Rico. Chalozin explains that, "Advertisers that are taking advantage [...]

VIEQUES, PR - With the end of YouTube's funding for the Reuters channel, the giant news agency is finding a powerful, new syndication partner in Ustream, says Dan Colarusso, Head of Global Programming for Thomson Reuters, in this segment from the Beet.TV executive retreat. Colarusso explains that Ustream targets news to consumers with the curation of human editors. In this segment moderated [...]

VIEQUES, PR -  From  ESPN to the widely watched content channels on Yahoo and YouTube, from  producers including Machinima, Maker and Vice -- to emerging news producers at The New York Times and the Washington Post, media buyers are finding an attractive range of digital content, says Rob Norman, Chief Global Digital Officer of GroupM, the media agency of WPP. Norman [...]

VIEQUES, Puerto Rico -- Branded content is easy to pull off in the online video world, but that doesn't always mean it should be done, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. Branded content has been around for years and is becoming more popular thanks to the [...]

Dow Jones has grown its digital video traffic by four times in the last year, says Rahul Chopra, VP of Video Programming at Dow Jones, during a recent interview with Beet.TV at the Wall Street Journal offices in New York. The growth comes in part from a wider reach; Dow Jones videos are now distributed across 30 platforms, including Apple TV, [...]

VIEQUES, Puerto Rico -- Global video-sharing site Dailymotion plans to expand its live programming offering this year to include more music coverage as well as conferences and b-to-b live events, says Roland Hamilton, Managing Director of Dailymotion USA, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. The video site has grown in this area over the last few [...]

VIEQUES, Puerto Rico -- Advertisers, media companies and programmers have been grappling with convergence for more than twenty years, and it's finally taking shape in some areas, notably with TV-quality content across platforms, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. We sat down with him to discuss [...]

As part of efforts to evolve the DirecTV Everywhere service and help advertisers reach customers on digital and mobile devices, DirecTV has partnered with leading video advertising technology provider FreeWheel. Through the partnership, DirecTV will integrate FreeWheel’s digital video ad insertion solution, creating new revenue streams by allowing program partners and advertisers to reach customers not only on the big screen, [...]