TouchCast, a New York-based start-up,  has  launched an App for the iPad that allows content creators to use the tablet to record, edit and produce multimedia video.   A "TV studio in the box," is how co-founder Erick Schonfeld describes the company's offering.   Beyond editing, the the App allows users to import live feeds into the video. We spoke with the former [...]

CANNES – AOL has an agreement with video discovery engine Taboola to increase video views both on and off AOL properties, explains Ran Harnevo, SVP for Video at AOL, in this video interview with Beet.TV taped last week at Cannes Lions. We caught up with him in AOL's roof-top suite of the Majestic Hotel where he moderated a panel a with [...]

CANNES – Marketers should be on the lookout for new ways to blend storytelling into branded content, says Bob Lord, Global CEO of Razorfish in an interview with Beet.TV. As an example, he points to a recent effort by Razorfish client Citibank in which the marketer helped to curate the AOL Business channel. "We bought part of the business channel for [...]

LONDON - Nielsen has begun the UK roll-out of its system for combining TV and online ad ratings, with several advertisers, agencies and publishers aboard. Already live in the US, Cross-Platform Campaign Ratings (XCR) will, in the UK, take TV performance data from the audience measurement agency BARB, combining it with online ad viewing data to yield an analogue-style reach and [...]

CANNES – With video advertising growing at such a pace currently, the number of technology suppliers in the chain could balloon and then shrink in a wave of M&A, one sector exec says. "There is an absolute expectation that consolidation will have to happen at some point," Ryan Jamboretz, the EMEA SVP of one vendor, Videology, told Beet.TV in this video [...]

CANNES – Media agencies must now compete with management consulting shops in the race to help marketers reorganize their businesses, says Luke Taylor, CEO of DigitasLBi during an interview with Beet.TV. DigitasLBi is a unit of Publicis Groupe and was formed earlier this year when Publicis merged Digitas with its Amsterdam digital agency LBi to help grow Publicis' footprint in digital media. "Most of our [...]

CANNES – Digital advertising technology company PubMatic announced the launch of a new technology solution for privacy at the Cannes Lions  last week. We spoke with Rajeev Goel, co-founder and CEO about the issue of privacy and the company's new product. The new technology fits within the DAA privacy framework and will provide consumers with choices around the information they share with advertising [...]

CANNES – Time was, New York-based Outbrain mostly helped news site readers find interesting stories to read on other news sites. Now that any brand can be a news outlet, however, Outbrain is finding a growing content customer base amongst marketers, too. "We are just enjoying this huge uptake in content marketing that brands are getting in to," strategy SVP Gilad de Vries [...]

CANNES – While so called "native advertising," meaning advertising messages integrated into what might appear as editorial content, is growing as publishers seek new sources of revenues, there is a danger that such content can diminish a brand's editorial standing, says James Cooper, Editorial Director of Adweek, in this interview with Beet.TV. Cooper cites BuzzFeed as clearly presenting sponsored versus editorial [...]

In a development which seeks to merge the buying of television and digital video, video ad tech platform TubeMogul has announced a new product called BrandPoint which allows ad buyers to move to a unified approach to buying media based on GRP's or gross ratings points. For an overview on the new product and the value of working with Nielsen on [...]

CANNES - While there has been a big movement to buying and selling digital advertising through automated exchanges at agency trading desks, several "premium" publishers are looking to trade in a more closed, private exchange scenario, where they have more control over their inventory and pricing. VivaKi's Audience on Demand unit is expanding its private market exchange initiative to meet the [...]

CANNES -- WPP's data-centric Xaxis division has tripled in size from around 100 staff to more than 300 in its first two years, and CEO Brian Lesser says that growth suggests the future scale of highly targeted online ad buying tactics many label "programmatic". "Over the next three to five years, you will see that the majority of digital advertising is [...]

CANNES -- Mashable rolled out a new service for advertisers to boost their social lift across the news site and has signed up DigitasLBi and VaynerMedia as the first partners, says Stacy Martinet, Chief Marketing Officer at Mashable during an interview with Beet.TV. Dubbed Mashable Lift for Brand Partners, the self-service platform helps brands bring their social assets in front of Mashable's [...]

CANNES - With Connect technology part of the new Xbox One device, which has many millions of users, Microsoft has presented a "real game changer" to the media world with many possibilities says Norm Johnston, chief digital office for Mindshare Worldwide, the big global media unit of WPP's GroupM. We spoke with him on Thursday night about some of the more [...]

CANNES - The chief strategy and innovation officer of Publicis' VivaKi digital unit has a three-item recipe for the future of marketing. Rishad Tobaccowala told Beet.TV in this video interview advertising that is increasingly video-led will, first, become more targetable and, second, include built-in transactional capability. But Tobaccowala's exciting vision extends beyond current technology. Third, he said: "It will basically go across glass. [...]

CANNES -- Advertising group GroupM's chief digital officer thinks the top challenge for marketers is to insert themselves in new platforms like Twitter and Facebook that are all about chronologically-ordered, stream-based real-time media consumption. "Every time the distribution channels change - and the stream is a new distribution channel -  typically the manufacturing problem changes as well," Rob Norman told Beet.TV during [...]

MOUGINS, France -- The business of advertising is changing dramatically for agencies and one of the hot-button issues is whether agencies will get into the content creation game on their own, says Nancy Hill, President and CEO of 4As in this interview with Beet.TV. "One of the big topics is how we take content that agencies create  on their own and [...]

CANNES – While the move to automated systems of buying and selling advertising inventory is inevitable, the ad agency trading desks and the holding companies need to do a much better job in creating technical and business standards around the emerging electronic marketplace, says Randall Rothenberg, CEO of the IAB, the digital publishing industry's trade association. We spoke with him at [...]

CANNES -  With the success of the HuffPost Live,  a 12-hour live interactive video program, parent company AOL  be will doing more live shows around both day-part programs and special events on its home page, says Susan Lyne, CEO of the Brand Group, at AOL. The veteran television executive explains that a confluence of forces, including demand from marketers, is driving [...]

CANNES – One of the world's most popular games could also become one of its most pervasive video brands, after Rovio added its Angry Birds Toons cartoon channel to its mobile apps. "Overnight, we updated 1.7 billion games back in March. We're doing over 100 million views a month," Rovio chief marketing officer Peter Vesterbacka told Beet.TV in this video interview during [...]