In a development which seeks to merge the buying of television and digital video, video ad tech platform TubeMogul has announced a new product called BrandPoint which allows ad buyers to move to a unified approach to buying media based on GRP’s or gross ratings points.

For an overview on the new product and the value of working with Nielsen on this initiative, we interviewed TubeMogul CEO Brett Wilson.

More on today’s news in this report by Mike Shields at Adweek.