With web fraud reaching near endemic proportions, advertisers and vendors face a number of hurdles in dealing with the problem. says Ashley J. Swartz, CEO of Furious Minds, in a commentary for Beet.TV on the topic. Issues include who bears the cost of fraud, how do advertisers step up and in what circumstances, and what are the better metrics to use [...]

Automated, so-called "programmatic" online ad-trading techniques may considered a mechanism for buying low-grade ad space. But Google is amongst those convincing "premium" publishers, as well as low-end sites, to use the methods.Last week, Google unveiled Google Partner Select, an initiative that opens up the practices to the high-end."Many of the top publishers are looking to purchase premium video inventory via [...]

Thus far, the rise of automated, "programmatic" online ad-trading techniques has come with the rise of open ad exchanges. But GroupM, parent of the WPP media agencies,  looks set to redefined "programmatic" as merely new "pipes" through which to do business with old partners. "By the end of this year, we don’t want any of our brands to buy in open [...]

"Programmatic" advertising has grown up defined as marketplaces of online ad space open for buying and selling. But video ad tech vendor TubeMogul CEO Brett Wilson explains the emergence of the "programmatic direct" variant... "There’s another set of inventory that’s more premium - advertisers and publishers both want to leverage the power of software to streamline the buys," Wilson tells Beet.TV. [...]

The consortium of video ad tech companies which set out to harmonize measurement standards using open-source code is celebrating its first anniversary having grown its membership six-fold, says one of the founding members.OpenVV launched a year ago under the auspice of TubeMogul, Brightroll, Innovid, LiveRail and SpotXchange to open-source software for measuring true video viewability, the metric by which advertisers increasingly [...]

Programmatic buying in worldwide markets is focused on premium and high-end content and that's helping to grow the business globally, says Ryan Jamboretz, Chief Development Office at ad platform Videology, in an interview with Beet.TV. "You see a lot of private network deals, and existing trading deals with media sellers and clients accessing the highest echelons of content," he says. This trend [...]

Technology is changing how advertisers market, but creativity still remains the name of the game, says Carl Fremont, Global Chief Digital Officer at MEC in an interview with Beet.TV. "We are in a tech boom and advancement, with more access to open-source platforms to build on top of and gain scale. But our role is less about building them and more about the creativity, [...]

Mindshare has implemented a number of processes into its organization to better manage and respond to quick marketplace changes, says Cindy Gustafson, Managing Director at Mindshare in an interview with Beet.TV about the advent of real-time advertising. That includes workshops, an operating system with data feeds and flexible budgeting, she says. For starters, Mindshare introduced "The Loop" earlier this year. That's a [...]

Recently-formed media agency Assembly says it will use YuMe's new Reach Calculator tool, developed with Nielsen, to show advertisers the effect of moving ad spend from TV to online. "Being able to play with it with the client sitting at our desk is something I'm excited about trying," says Assembly's group planning director David Klein." "We know the concept of adding a [...]

Online video ad platform YuMe already partnered with Nielsen to release its ad reach calculator tool this week. Next up, it wants to understand how consumers interpret digital ads. YuMe research director Paul Neto tells Beet.TV the company's next research effort will examine consumers' receptivity and attentiveness toward ads. "Consumers, more than ever, are distracted," Neto says. "What are the factors that drive [...]

Content discovery and marketing platform Taboola is entering the Japanese market on its international roll-out, through a partnership with the Yahoo Japan search portal. The partnership is two-pronged, CEO Adam Singolda tells Beet.TV - embedding related links from Taboola's marketplace at the bottom of Yahoo Japan articles, and the provision of a Taboola service by Yahoo Japan on a white label [...]

It may not usually be considered amongst the leading internet nations, but Rupert Murdoch's motherland is pushing ahead of the pack when it comes to the online ad sales techniques known as "programmatic", says News Corp's ad exec. "Worldwide, there's definitely a programmatic sensation," the group's ad marketplaces VP Charlie Weiss tells Beet.TV.  "Australia and the United States are really ramping [...]

When it comes to measuring digital video, some metrics are more valuable than others, says Gurval Caer, Vice Chairman Chief Innovation and Marketing Officer at Wunderman, a division of WPP, in an interview with Beet.TV. "Yes, it's about views, but it's more about time spent and the sharing that happens," he says. That's why it's important to design content with the social dynamics [...]

In combatting the growing issue of non-human video views, the industry needs to align around open source tools, not proprietary technologies which don't fully solve the problem, says Brett Wilson, CEO of TubeMogul and the founder of Open Video Viewability, an industry association.The state of  video ad fraud and viewabilty standards will be explored in a Beet.TV Leadership Summit on [...]

With bot-generating activity  comprising as much as 25 percent of views of some campaigns, the industry has to clean up fast.  The world's largest media agency has laid down the gauntlet by declaring it will only pay for "human" views, says David Moore President of WPP Digital and Chairman of Xaxis, in this interview with Beet.TV The position of the company [...]

In an effort to measure audiences effectively across screens, YuMe paired up with Nielsen to release a "reach calculator" to track ad reach across screens, says Ronjan Sikdar, Director of Ad Networks & Platforms, Media Analytics for Nielsen in an interview with Beet.TV. The reach calculator was developed based on YuMe's research with Nielsen and is designed to track unduplicated brand [...]

While the move to automated, or programmatic advertising, decisioning is bringing greater efficiency and pricing to the marketplace, it will enable a greater creativity by freeing up the resources of agencies, says Wenda Harris Millard, President and COO of MediaLink, the influential media industry consultancy, in this video interview with Beet.TV She also speaks about the needs of brands in a [...]

LONDON -- In January, Starcom MediaVest Group (SMG) announced it would re-use some US publishers' "evergreen" articles to tell marketers' stories. Now it is about to ope the program, Content@Scale, elsewhere in the world. "We’ve rolled it out in the US and will roll it out in 2014 in many other markets around the world," says Olivier Gers, global president of [...]

LONDON -- Marketing agencies, like other industries, are getting excited about "Big Data" - but what does that really mean for their clients, who can often be confused about what the jargon boils down to? "'Big data' sounds scary ... things are very complex at the moment," says Starcom MediaVest Group London's co-CEO Steve Parker. "(It’s) really insight ... if you keep [...]

If an advertiser moved 6% of its TV ad spending in to online video, how many more viewers would it reach? That's the question online ad tech outfit YuMe is trying to answer by launching its Multi-Screen Reach Calculator, a web app that lets ad planners play with various spending scenarios across different devices. "We keep getting asked often, 'How do I [...]